New E-commerce Paper:
John Young
jya at pipeline.com
Thu Dec 12 08:04:42 PST 1996
A new electronic commerce paper:
"Internet Markets: Emerging Business Models"
By Dan Yurman
December 11, 1996
Abstract
What are business models for profiting on the net?
Perhaps the best metaphor to describe Internet business
is that it is like the California gold rush of 1849. A
wave of entrepreneurial start-ups have entered the field,
but all are struggling to find the gold. The miners are
going broke while the saloon and general store owners,
and the brothels, are prospering. Anyone who wants to
make real money in mass markets is going to have to
break the mold of "business as usual" and offer real
value which is not available offline. Meanwhile,
business-to-business commerce is growing using the
time-based value of data exchange as a pricing mechanism.
This brief paper considers the business models and
related success factors which favor profitability for
doing business on the Internet. It addresses four areas:
+ Mass Markets
+ Business-to-Business Markets
+ Online Banking
+ Advertising
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http://jya.com/emarkets.htm (44 kb)
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