NYT: WWW Usage Monitoring for Marketing

[Eamon Daly]

On Tue, 03 Oct 1995, futplex at pseudonym.com (Futplex) wrote:

[snip]
>In his regular Advertising column, Stuart Elliott discusses the presentation
>of a report on the problem of "assuring accurate and comprehensive measurement
>of consumer exposure to advertisements that appear in interactive media like
>World Wide Web sites and on-line services."
[snip]

Could someone please scan this article and post it to the list, or email it
to me? Thanks.

Eamon Daly
eamon at cosc.canterbury.ac.nz