Fwd: Wake up and see the women: Wealth management’s underserved segment
---------- Forwarded message --------- From: McKinsey & Company <publishing@email.mckinsey.com> Date: Tue, Jul 5, 2022, 3:20 PM Subject: Wake up and see the women: Wealth management’s underserved segment To: <g@xny.io> Take note . [image: McKinsey & Company] <http://email.mckinsey.com/homefeed?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcc5&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=bWNraW5zZXkuY29t&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=6370ce0b756b4cd5bc8afc0e94ac423c> Share this email [image: LinkedIn] <https://email.mckinsey.com/T/v700000181cfce1bd3bd1f0cf4bbcf76f8/24ca4f99286a46450000021ef3a0bcc6/24ca4f99-286a-4645-aaa3-a181d387b864?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_3eaFHlkq5FQ5xiZdwPHiF04RXIrNLojXqqmWF2vH_4xf4OMXDoGCxIUmDCWu1Igisok_dMGPKOzw62Hq6zpIzCE5TGvGGxNJ6Yjx2-xs6tvSQ2XxRcKZ073XPRCFn2Kw-iEit2ZKFaPHsHttu9Xwe34qmyzYpxcQRY6AswtqUBj3NNy0h8U8OMGlRZKxbWQhonSzKsCEpsiBpwu6oWdiYJq1i1mLDnpV1fp6m4zPqV-Bd-AuDaVaqffot0CZVF4wlLIQUqoCI-xq68mnO8WjEymDy9uY76z2rpf5RGc8Us5pRyJ9m6e3H9IzQ0bXn1v_xALdMgD0xBQfn1GCRqYLSZ6UMv2yJqqqd1SstKyqMtOeLP8My0DAwkIzp6z6atYQjhT6eNnbTsTVymQ6NYFCj2vazMx-OeoiYL27XJo1qfqP4Hekx_d2ODN7WnqE4pzY5OqC8Mf0vrEcbkVzwH4EVoJfRm_A_ZCIrG2-ETWU94l09zwtL_qq3vl8DOzn7QCmRROoFDBhrUUZr6O3emVySIJNr6iQxtqA3zejGNWRSw9R7FWg_afvbzZb26tc-5uk_wLEUlaZ36TlUIKEXQty4TOMqTf_6Avd4z82PZ90wZfva3Ro29ISknRadAeXRimMs=> [image: Twitter] <https://email.mckinsey.com/T/v700000181cfce1bd3bd1f0cf4bbcf76f8/24ca4f99286a46450000021ef3a0bcc7/24ca4f99-286a-4645-aaa3-a181d387b864?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_1P8SSwvgaM7Bj1wKVct32A1WOfuJrhpmUEzlnMTDQ8AlA3m8BwVbTA2dD3vi9N6BFCWV2O-VM9eTbOQ9FsMuLG2zgocw1KSeJL60QAp5Nyxg0q1C2KgNWi20Of5iYxiRDsu7Ibxkfx2jLl9v9LV886gn50A6WrGw7Cfee86O179uFB1SbMGgQhGd3h-OOAe9i4GKihJB-cE6I-cIIfmB1puTSNXKGAIAu4Qqd6h564I7SEWejcKq6kHvQBZg1oZwFdJTh0zTarcVFzT38OD6IKcCFFywzWrRdF1pdRXu1r-MKbJdKUIgZlN1CtV9YEhLSZIY7riRSTgCPpA3PFVh6GbjY8cMd9xfLAq3iaFHAb_8Vu9QAj6B46_IaR-6LvlEKMK8rsvdg0TFcfAZUiNtQCBM1yDB2jd7wlqx4MIEf1-UROBb1xGlfR57OSWCShxtoLRGD6fFdmOFuvnMKmPTVxx7Q1kkfbYv58FOIMYZHF2vL6dcRGdoWNc9wPZjS6b9H70erQ_VRzchqQsz5aNPr7bz-gjOS1Kgh27vBjXRyj_rC8iFRyK6g9KhjrB211tfXv9RZYTLbIG5nZySSzTFZZv2AfFsaqKSo=> [image: Facebook] <https://email.mckinsey.com/T/v700000181cfce1bd3bd1f0cf4bbcf76f8/24ca4f99286a46450000021ef3a0bcc8/24ca4f99-286a-4645-aaa3-a181d387b864?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF9OJQbzKjWJqjvxdDSaKpQZYrO6tgqY-6xUovWQaPyNzbvlqXOg5g53x87FrtLpduPu27dJQj8Lpt1Ymo42gwjhf0G1jkapdxBuEQSk14Nhrcq6zvT5JlRqEpRTVWZd-lU7AGPcn7d9F1AcbI7Y3v0eb_X3H-8JiIUlR7pJcoe1LwJkzMLbIeG3C7YTxHTxp9oxeqlZRVYlZ7Ym7hM3aeWD1kG4Lr_zkKnfgdX7nrJsCZTbrLAyUmh82FW5R4ULEB_5kKxXkdUWv9qrhQVk8kMqtyU8Wvm_xvAkh2mJyOIr42uK52i7kSAomAOSgrdc6iqZDT4wx8EDjDUIG3rfBTKcnP58BNnZ2ooohOley5un78EiWg5-BVN6Cg2rwbQnTrbyc9WCF3_51jeWN4Y7oWcsXN9UnDLDkguKUKgFROBpaOSEJRMY51o-fB98AQrcSpW8amPWEdnuJU38aKYyKa1PLhJVdJgs2nHs3d3aXpVF9GjIiZPhLfb8=> New from McKinsey & Company [image: Businesswoman gesturing while in discussion with colleagues] <https://email.mckinsey.com/industries/financial-services/our-insights/wake-up-and-see-the-women-wealth-managements-underserved-segment?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcc9&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=7fc33121f3584cd285973302f5b91bbd> Wake up and see the women: Wealth management’s underserved segment <https://email.mckinsey.com/industries/financial-services/our-insights/wake-up-and-see-the-women-wealth-managements-underserved-segment?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcca&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=10af98e1fd514db9bac17844b36a1bf1> As more assets in Western Europe shift into the hands of women, wealth managers need to understand the investment needs and behaviors of this large—but as yet underserved—group of investors. Take note <https://email.mckinsey.com/industries/financial-services/our-insights/wake-up-and-see-the-women-wealth-managements-underserved-segment?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bccb&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=20a62e5123df4ec99d61d667419c3152> [image: LinkedIn] 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<https://email.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bccf&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=b40ac22c0b2c4adb8505e99aa589c0ee> Women as the next wave of growth in US wealth management [image: >] <https://email.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcd0&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=1760ee2459164862a50bb792255a651d> [image: Image of Manish Chopra] <https://email.mckinsey.com/featured-insights/my-rookie-moment?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcd1&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=5afa1d1395e24519a131de666c4bc9f1> Watch My Rookie Moment, episode 8: Meeting with CEOs [image: >] <https://email.mckinsey.com/featured-insights/my-rookie-moment?__hScId__=v700000181cfce1bd3bd1f0cf4bbcf76f8&__hRlId__=24ca4f99286a46450000021ef3a0bcd2&__hDId__=24ca4f99-286a-4645-aaa3-a181d387b864&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-alt-mip-mck&hdpid=24ca4f99-286a-4645-aaa3-a181d387b864&hctky=13291189&hlkid=016ef87ee5ee4a3d8e89cef73ef3fe71> [image: McKinsey & Company] 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