9th Circ. Backs Injury Firm's Win In Fight Over Google Ads
9th Circ. Backs Injury Firm's Win In Fight Over Google Ads <https://www.law360.com/competition/articles/1954589?nl_pk=6416fd97-1dc4-4e02-b7d8-a89ca44ecaf4&utm_source=newsletter&utm_medium=email&utm_campaign=competition&utm_content=2024-10-24&read_main=1&nlsidx=0&nlaidx=9> By Emily Sawicki The Ninth Circuit has upheld an Arizona federal court's ruling in favor of a Tempe-based personal injury firm that was sued by another personal injury firm, Lerner & Rowe, over its purchases of Google advertising search terms, with the judges finding little "actual confusion" was caused by the advertising strategy. Opinion attached | Read full article » <https://www.law360.com/competition/articles/1954589?nl_pk=6416fd97-1dc4-4e02-b7d8-a89ca44ecaf4&utm_source=newsletter&utm_medium=email&utm_campaign=competition&utm_content=2024-10-24&read_more=1&nlsidx=0&nlaidx=9> | Save to favorites » <https://www.law360.com/competition/articles/1954589?nl_pk=6416fd97-1dc4-4e02-b7d8-a89ca44ecaf4&utm_source=newsletter&utm_medium=email&utm_campaign=competition&utm_content=2024-10-24&read_later=1&nlsidx=0&nlaidx=9>
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Gunnar Larson