---------- Forwarded message --------- From: The Information <hello@theinformation.com> Date: Mon, Feb 17, 2025, 9:34 AM Subject: Spotify is Booming—Except For Its Ad Business To: <g@xny.io> Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [image: The Information] [image: The Information] <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVVVWS3NmQzgxajZEYkZ3cjJkQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS8_dXRtX2NhbXBhaWduPSU1QkNvcHklNUQrUlRTVSUzQStUaWtUb2tcdTAwMjZ1dG1fY29udGVudD03MTQzXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg4MyIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjMwfQ/2bf3a0fad133ac3b4c676e2210aca46a94e248c2a371274a97dd0160498d796e> February 17, 2025 Spotify’s subscription service is booming, *but its ad growth has slowed* <https://www.theinformation.com/articles/spotify-is-booming-except-for-its-ad-business?offer=rtsu-engagement-25&cio_link_id=eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVVVWS3NmQzgxajZEYkZ3cjJkQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9zcG90aWZ5LWlzLWJvb21pbmctZXhjZXB0LWZvci1pdHMtYWQtYnVzaW5lc3M_b2ZmZXI9cnRzdS1lbmdhZ2VtZW50LTI1XHUwMDI2Y2lvX2xpbmtfaWQ9Q0lPLS1MSU5LSURcdTAwMjZ1dG1fY2FtcGFpZ249JTVCQ29weSU1RCtSVFNVJTNBK1Rpa1Rva1x1MDAyNnV0bV9jb250ZW50PTcxNDNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jaW9cdTAwMjZ1dG1fdGVybT00ODgzIiwiaW50ZXJuYWwiOiJhMmQxMDY1MGVjZDkwMWVkOTc5NDAxIiwibGlua19pZCI6NDA2NTV9__ddd4be7906ea2e990cbc67bc6a077e4b2ef4c5a39950ee7136a5f9a47c48777b&utm_campaign=%5BCopy%5D+RTSU%3A+TikTok&utm_content=7143&utm_medium=email&utm_source=cio&utm_term=4883> as businesses complain about the effectiveness of advertising on the streamer. Read the full article <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVVVWS3NmQzgxajZEYkZ3cjJkQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9zcG90aWZ5LWlzLWJvb21pbmctZXhjZXB0LWZvci1pdHMtYWQtYnVzaW5lc3M_b2ZmZXI9cnRzdS1lbmdhZ2VtZW50LTI1XHUwMDI2Y2lvX2xpbmtfaWQ9Q0lPLS1MSU5LSURcdTAwMjZ1dG1fY2FtcGFpZ249JTVCQ29weSU1RCtSVFNVJTNBK1Rpa1Rva1x1MDAyNnV0bV9jb250ZW50PTcxNDNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jaW9cdTAwMjZ1dG1fdGVybT00ODgzIiwiaW50ZXJuYWwiOiJhMmQxMDY1MGVjZDkwMWVkOTc5NDAxIiwibGlua19pZCI6NDA2NTV9/ddd4be7906ea2e990cbc67bc6a077e4b2ef4c5a39950ee7136a5f9a47c48777b> <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVVVWS3NmQzgxajZEYkZ3cjJkQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9zcG90aWZ5LWlzLWJvb21pbmctZXhjZXB0LWZvci1pdHMtYWQtYnVzaW5lc3M_b2ZmZXI9cnRzdS1lbmdhZ2VtZW50LTI1XHUwMDI2Y2lvX2xpbmtfaWQ9Q0lPLS1MSU5LSURcdTAwMjZ1dG1fY2FtcGFpZ249JTVCQ29weSU1RCtSVFNVJTNBK1Rpa1Rva1x1MDAyNnV0bV9jb250ZW50PTcxNDNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jaW9cdTAwMjZ1dG1fdGVybT00ODgzIiwiaW50ZXJuYWwiOiJhMmQxMDY1MGVjZDkwMWVkOTc5NDAxIiwibGlua19pZCI6NDA2NTV9/ddd4be7906ea2e990cbc67bc6a077e4b2ef4c5a39950ee7136a5f9a47c48777b> Spotify is Booming—Except For Its Ad Business <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVVVWS3NmQzgxajZEYkZ3cjJkQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9zcG90aWZ5LWlzLWJvb21pbmctZXhjZXB0LWZvci1pdHMtYWQtYnVzaW5lc3M_b2ZmZXI9cnRzdS1lbmdhZ2VtZW50LTI1XHUwMDI2Y2lvX2xpbmtfaWQ9Q0lPLS1MSU5LSURcdTAwMjZ1dG1fY2FtcGFpZ249JTVCQ29weSU1RCtSVFNVJTNBK1Rpa1Rva1x1MDAyNnV0bV9jb250ZW50PTcxNDNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jaW9cdTAwMjZ1dG1fdGVybT00ODgzIiwiaW50ZXJuYWwiOiJhMmQxMDY1MGVjZDkwMWVkOTc5NDAxIiwibGlua19pZCI6NDA2NTV9/ddd4be7906ea2e990cbc67bc6a077e4b2ef4c5a39950ee7136a5f9a47c48777b> By Catherine Perloff ------------------------------ Give yourself an advantage with a Pro subscription, granting you access to these exclusive benefits: [image: Icon] *Industry-specific org charts* <https://e.customeriomail.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> with reporting lines for 3,000+ executives and directors across a growing list of over 60 companies [image: Icon] *Proprietary databases* <https://e.customeriomail.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> offering previously unreported insights into startup funding, investors, and more. 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