Fwd: A female-first market with huge potential
---------- Forwarded message --------- From: McKinsey Intersection <publishing@email.mckinsey.com> Date: Thu, Mar 24, 2022 at 1:16 AM Subject: A female-first market with huge potential To: <g@xny.io> Plus: The mismatch between health investments and women’s health needs . 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<https://email.mckinsey.com/featured-insights/intersection?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd0&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=cf910a7def864957ac3d9200cc275b15&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986> DELIVERING ON DIVERSITY, GENDER EQUALITY, AND INCLUSION In this issue, we look at FemTech—the definition and the latest developments—as well as the mismatch between health investments and women’s health needs. THE FACTS The market is there <https://email.mckinsey.com/industries/healthcare-systems-and-services/our-insights/the-dawn-of-the-femtech-revolution?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd1&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=18f3153610254d7fb22d4ba9e88b2fef&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986> [image: Exhibit of global FemTech funding] <https://email.mckinsey.com/industries/healthcare-systems-and-services/our-insights/the-dawn-of-the-femtech-revolution?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd2&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=9ae02c96b1bc4ba2ad9da04784bec1ff&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986> *More than $2.5 billion—*that’s how much funding the world’s FemTech companies received last year (including all forms of capital raising). What do we mean by “FemTech”? Coined in 2016 by Danish entrepreneur Ida Tin <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcd3/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_30tcPSLyBQEbsh3eygP4guTm8niE3jFMIWKTlGsA3iSW4qzVuBS_ZnuC83v7kK3dKDZgObqEm4Y227Wxw2Oj3nK62egPLDnLLEQruT9uVUS9JSi-TU-pnspmk7JDTpUKnnA4huSfLpPz408wrnxQwZBHnHFLFxletguRLLEf3B1T8UO9_Dvz2MYxHuQbE1uOgwlcqAa4W2dS4seBiwrEl0Yx-Zn2bPpDzTMQ0A4S2FNRg2fdMwbkFP-XOzyHkSnH4EzXIMHaN3vCR9ZqXMvvB_KMcwSGE-trAbbZaI0I0QTQciMX963yMRV4xhUgVgfb9StE-PSbbapXOeaMRioRSuLgUuS1lmE6Oi5yyJwyaxAhKBzth8rdDyLLh2mo6cefqUQubC0L7_ypIG8AuK1GeyqIg5x9WGA_OIcVE6mApHws5m89PVY3AYhRpm2jElf0t4ExT7Xm-f7Q==>, the term has grown to encompass a range of tech-enabled, consumer-centric products and solutions. These span menstrual health, pelvic and sexual health, contraception, fertility, maternal health, and menopause, as well as a number of health conditions that affect women disproportionately or differently, such as osteoporosis or cardiovascular disease. FemTech funding is surging, but this is just the beginning. McKinsey analysis shows that there are plenty of white spaces in the start-up landscape <https://email.mckinsey.com/industries/healthcare-systems-and-services/our-insights/the-dawn-of-the-femtech-revolution?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd4&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=b15df4a14a7049f3b4eb0f58eab36901&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986>, particularly in areas beyond fertility and maternal health. Some companies have already branched out: Maven Clinic, for example, started in maternity care and then expanded across the reproductive life cycle. The company was recently valued at more than $1 billion. “Is there really still an unmet need in this area?” Although that attitude may be surprising, that’s the kind of question that some FemTech entrepreneurs continue to face, explains McKinsey senior partner Dr. Lucy Pérez. McKinsey research shows that the market is there—and some investors are taking notice. THE TAKEAWAY [image: Photo of a person working in a lab] <https://email.mckinsey.com/industries/healthcare-systems-and-services/our-insights/unlocking-opportunities-in-womens-healthcare?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd5&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=107625034b364402a10145ef22fcbf29&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986> *Less than 2 percent—*that’s the share of the global healthcare pipeline that’s focused on conditions beyond oncology that are largely specific to women. Remarkably, women’s health has been considered a niche market and a mere subset of healthcare—but that’s finally beginning to change. That means more research on conditions such as endometriosis <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcd6/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF6Nr9gwgV3fJnAxCf8vh6PlQUvkL8v7LZ38TcVl1YaM6PNGO8040NOr0zAfIILJJkdgK3bl1H0GaU7tPxShYHGL2OviS_jBKqrSEWejcKq6kHvQBZg1oZwFdJTh0zTarcVFzT38OD6IKcCFFywzWrRdF1pdRXu1r-MKbJdKUIgZlN1CtV9YEhLTM3hlU3WyCvyPpA3PFVh6GozKAN66Cv0DCiqf5eZPPi9ZaM5yMRil3GqicDkcKpCE9D8Og-JdGOQnRuuL6KA1Z2G2d6lELsRUL3Xs8KFmv_ddwHwQ6mGxXieJ0eubTEyswcY3PrrJva-8X1HrfEi8KfVKhxvJw-H58FOIMYZHF2vL6dcRGdoWNc9wPZjS6b9H70erQ_VRzchqQsz5aNPr7bz-gjOS1KghTlFDFqvkfduSsXfwnb-q6MAmQKQ1aa3VPQl_3Ub9ETpnZySSzTFZZv2AfFsaqKSo=>, which affects one in ten women and girls of reproductive age—and can often take a decade to be diagnosed. It means that more providers may recognize possible signs that a woman is having a heart attack <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcd7/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_1LXtWJT1JvFyFsOoAga-J_nUjHzA5ZpCn3nVEz35VHmXNlikN5mNL2bMxEFMz14NHApznTv06kdYeP3PK0LPcYi8iYAeOO968SUJ_KOO5Hyewz0EPDsEtVfyKj71jEswK1Mj0ubfrD5K68mnO8WjEymDy9uY76z2rpf5RGc8Us5pRyJ9m6e3H9IzQ0bXn1v_xALdMgD0xBQfn1GCRqYLSZ6UMv2yJqqqcuWfcrtlQ8JR8g_K_QPsI6Ag5oJIOhdvs7YgcVWL3Co-UCJqHbXXlqAVm-G-gxQ89XhIjoSzx9xLlbMluymlzHxMI0Br0JjRMemuIyDB1KzkuIvMYMR5vDk6p8mxfA7YPCQx21k6vt7rvZdsE9N5tV7c5cFXG4-ZlROoFDBhrUUZr6O3emVySIJNr6iQxtqA3zejGNWRSw9R7FWg_afvbzZb26tc-5uk934jPc9br9Q9dbKj58yd-T9102U3aZLILvjPi-vmvc3kqLZfToD7a7RadAeXRimMs=>—such as nausea, shortness of breath, and general discomfort. And it means that more women will have their pain taken seriously <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcd8/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF7wXGB2i2hJCp5RWi4lFENaFYuBVzaaseIYNF2R0jcYAikQia3FVJA4p5XXrRaKTCS9M0kh-z62eZhppIzKBXu18PyYXUOtps668mnO8WjEymDy9uY76z2rpf5RGc8Us5pRyJ9m6e3H9IzQ0bXn1v_xALdMgD0xBQfn1GCRqYLSZ6UMv2yJqqqcuWfcrtlQ8JR8g_K_QPsI6Ag5oJIOhdvvgb2O7g8ry9H3GqIv8R-lUrhzoakDAYXiKfbxDwkQbBblbMluymlzHxMI0Br0JjRMemuIyDB1KzkuIvMYMR5vDk6p8mxfA7YPCQx21k6vt7rvZdsE9N5tV7c5cFXG4-ZlROoFDBhrUUZr6O3emVySIJNr6iQxtqA3zejGNWRSw9R7FWg_afvbzZb26tc-5uk9BhOzM7kwTgTuujktO4w8TzHZnJOJMZ1kdEPvkwk5Gf2p7bRLghBDrRadAeXRimMs=> and receive appropriate treatment for it. Here’s more from McKinsey on how modern medicine was developed with male physiology as the default <https://email.mckinsey.com/industries/healthcare-systems-and-services/our-insights/unlocking-opportunities-in-womens-healthcare?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcd9&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=154aacebf69f47859d593a9800a322aa&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986>, the consequences of women’s historical exclusion from medical trials, and the opportunities to better meet women’s healthcare needs. Essential to keep in mind: the conditions discussed in this piece don’t affect cis women alone; transgender and nonbinary people may also share some of these healthcare needs <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcda/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF5XkvvjOSOpACbz2-RcQQfn3qU1yBKYjgYrpSddnPnxfJAAYTkYR_EjmhmkbAmCxQYYl61_rBzz9DY1GvkLYObwmL9jnNC1RTetOuAa0cS9WkUNpLd5osSIpSrYLIAW88E7AGPcn7d9F1AcbI7Y3v0eb_X3H-8JiIUlR7pJcoe1LwJkzMLbIeG3C7YTxHTxp9oxeqlZRVYlZ7Ym7hM3aeWD1kG4Lr_zkKk3xrtLKs_jS5KpxNnsJNocMhg5MXkX3fyUuPOqHOXV_IPHmmFTCfUlFc0nLG9L46OZrUNPj5Lkw05bk6rRGQkiOq6BAFvsyrTS3KHgsq6mitOq8kvRGzj0b8KgXhW588XfE5nULFV5PGWMFNvFWKVyCg2rwbQnTrbyc9WCF3_51jeWN4Y7oWcsXN9UnDLDkguKUKgFROBpaOSEJRMY51o-L4NkhrBWRvpC99UMVq7IaHXoF1O_evUSiuIm2YDGinPgX-f5R062LGjIiZPhLfb8=> . — Edited by Julia Arnous, an editor in McKinsey’s Boston office [image: McKinsey & Company] <https://email.mckinsey.com/homefeed?__hScId__=v70000017fba5a6304a4562a6e96639818&__hRlId__=85ac4522c6324edf0000021ef3a0bcdb&__hDId__=85ac4522-c632-4edf-98b3-9c32d523b986&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dni-mip-mck&hlkid=ba0f0eb116d34bf79977f5c262cda49e&hctky=13291189&hdpid=85ac4522-c632-4edf-98b3-9c32d523b986> Follow our thinking [image: LinkedIn] <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcdc/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF0G1259ZAW1Zj_UalJpFN4gjYScUNORveqqWdlNB49cPBS5o8DWw7zWFBQn1_NfoyihezoN_RS3YaWTOGTUNh6n6DhLJAN4k07dA895J5y6i8O4ZTPSdmJRS82CfrE5z_OOSZytq67ftXnTJre0A7Dm1YFcD7FraHf3SYWTxkX9fhheXMo8UpaqZ11KUW7SsrWJGS2pX1M2B_l2oHLLTUD83taeoTinNjm8w-39bPWKPXZgmbmpSyf-9Q_mXHCXF8OgLewJ8NSGFQ1C-Ovm-HTsCv1hA7T9bcV7R7b90sPQpPoVHFAMpSUjGKq-RMonZa8ACtE2P9KFJMgNy9rOlNu5qxpSVpnsgB--v5F4dNKt_pFXzEQnAbmUpkXTE4y7DrJEldLPRyNrvTQoWRXgCCCyBJnchazxAaw==> [image: Twitter] <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcdd/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_1P8SSwvgaM7Bj1wKVct32A076AqyU2wgVXHYwfm4TdSLSEWejcKq6kHvQBZg1oZwFdJTh0zTarcVFzT38OD6IKcCFFywzWrRdF1pdRXu1r-MKbJdKUIgZlN1CtV9YEhLTM3hlU3WyCvyPpA3PFVh6GefGPrsVDwB8eOJhCjvHN4EWX3kg2lVSeQCUTFRXuO-C8VsCB-GEVVAnRuuL6KA1Z2G2d6lELsRUL3Xs8KFmv_ddwHwQ6mGxXieJ0eubTEyswcY3PrrJva-8X1HrfEi8KfVKhxvJw-H58FOIMYZHF2vL6dcRGdoWNc9wPZjS6b9H70erQ_VRzchqQsz5aNPr7bz-gjOS1Kgjt-kVpwmuvgIXD6KfXS0N6ajG_eXy6-VeU-1-wT6sJI5nZySSzTFZZv2AfFsaqKSo=> [image: Facebook] <https://email.mckinsey.com/T/v70000017fba5a6304a4562a6e96639818/85ac4522c6324edf0000021ef3a0bcde/85ac4522-c632-4edf-98b3-9c32d523b986?__dU__=v0G4RBKTXg2GsTlMa8YbE0npiPHb7Gzq29ujr-mrJsl6bcn0E30HNSquNCCrd1XNAz&__F__=v0fUYvjHMDjRPMSh3tviDHXIoXcPxvDgUUCCPvXMWoX_0JoZLAZABQF9OJQbzKjWJqjvxdDSaKpQaqlnZTQePXDwUuaPA1sO81hQUJ9fzX6MooXs6Df0Ut2Glkzhk1DYep-g4SyQDeJNO3QPPeSecuovDuGUz0nZiUUvNgn6xOc_zjkmcrauu37V50ya3tAOw5tWBXA-xa2h3ZyauS85aSsEvS-ECSsFhXQ3B_yT7shlL2AxeQis8bx7Z31aTLN_E5N7WnqE4pzY5vMPt_Wz1ij12YJm5qUsn_vUP5lxwlxfDoC3sCfDUhhUNQvjr5vh07Ar9YQO0_W3Fe0e2_dLD0KT6FRxQDKUlIxiqvkTKJ2WvAArRNj_ShSTIDcvazpTbuasaUlaZ7IAfNL5BPphsKGYFP4iVw1iLP_NBPw6NJsqm7DLgxp6f8DAwS6X1lAiLugSZ3IWs8QGs=> Share these insights Did you enjoy this newsletter? 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