Swatch filed three applications for revocation, with Swatch exploiting its own “Tick Different” advertising campaign Past notoriety cannot come to the rescue of a trademark that is no longer used. It is up to each trademark owner to not only exploit their trademark, but also to ensure use over time, in a regular and adequate manner if they are to safeguard their rights from revocation actions. Not only that, but they must be able to supply acceptable proof of this use when such actions arise.  . . . " https://novagraaf.com/en/insights/think-different-think-proof-trademark-use?utm_source=Mondaq&utm_medium=syndication&utm_campaign=LinkedIn-integration This sort of ruling could become informally relevant to ' Crypto Anarchy ' in general and ' Cypherpunks " in particular.  USE IT or LOSE IT.