Law Firms Should Move From Reactive To Proactive Marketing <https://www.law360.com/legalethics/articles/1869548?nl_pk=153d4a8a-6fb9-4a5f-b7aa-0651cdd34b32&utm_source=newsletter&utm_medium=email&utm_campaign=legalethics&utm_content=2024-08-22&read_main=1&nlsidx=0&nlaidx=16> Most law firm marketing and business development teams operate in silos, leading to an ad hoc, reactive approach, but shifting to a culture of proactive planning — beginning with comprehensive campaigns — can help firms effectively execute their broader business strategy, says Paul Manuele at PR Manuele Consulting. Read full article » <https://www.law360.com/legalethics/articles/1869548?nl_pk=153d4a8a-6fb9-4a5f-b7aa-0651cdd34b32&utm_source=newsletter&utm_medium=email&utm_campaign=legalethics&utm_content=2024-08-22&read_more=1&nlsidx=0&nlaidx=16> | Save to favorites » <https://www.law360.com/legalethics/articles/1869548?nl_pk=153d4a8a-6fb9-4a5f-b7aa-0651cdd34b32&utm_source=newsletter&utm_medium=email&utm_campaign=legalethics&utm_content=2024-08-22&read_later=1&nlsidx=0&nlaidx=16>