Blockbuster.com and Apple seem to be trying to rip off New York City innovation. Apple to Spend $1 Billion a Year on Films to Break Into Cinemas https://www.bloomberg.com/news/articles/2023-03-23/apple-to-splash-1-billion... Apple Inc. (AAPL) plans to spend $1 billion a year to produce movies that will be released in theaters, according to people familiar with the company’s plans, part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.