9th Circ.'s High Bar May Limit Keyword Confusion TM Claims <https://www.law360.com/cybersecurity-privacy/articles/2263719?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-11-27&read_main=1&nlsidx=0&nlaidx=8> A recent Ninth Circuit ruling that a law firm did not infringe upon a competitor’s trademarks by paying Google to promote its website when users searched for the rival’s name signals that plaintiffs likely can no longer win infringement suits by claiming competitive keyword advertising confuses internet-savvy consumers, say attorneys at Mitchell Silberberg. Opinion attached | Read full article » <https://www.law360.com/cybersecurity-privacy/articles/2263719?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-11-27&read_more=1&nlsidx=0&nlaidx=8> | Save to favorites » <https://www.law360.com/cybersecurity-privacy/articles/2263719?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-11-27&read_later=1&nlsidx=0&nlaidx=8>