http://adage.com/article/datadriven-marketing/24-billion-data-business-telco... SAP's Consumer Insight 365 ingests regularly updated data representing as many as 300 cellphone events per day for each of the 20 million to 25 million mobile subscribers. SAP won't disclose the carriers providing this data. It "tells you where your consumers are coming from, because obviously the mobile operator knows their home location," Us... 10 more, you... fuct.