The most influential book ever written about how to innovate turns 70 this year. It features no mentions of the word “innovate” and just one of “innovation” — its author, advertising executive Alex F. Osborn of Buffalo, New York, preferred “creativity” or “imagination.” It is also definitely of another era: “In New York, Robert Moses has shown what imagination can do,” Osborn gushes. “If parents cannot spare the rod, they can at least think of better ways to spank,” he suggests a little later. His lists of exercises at the end of every chapter feature gems such as: I Was Skeptical About Innovation Advice, So I Put It to the Test https://www.bloomberg.com/opinion/articles/2023-04-29/i-was-skeptical-about-...