Ethereum users have taken to speculating on the future value of three and four-digit ENS domain names. ENS names are domains that end in “.eth.” Each one is an NFT that is minted and sold just like your average NFT, which is a unique blockchain-based token that signifies ownership.  ENS names are touted by their proponents as the future for decentralized, uncensorable websites and a potential universal login for all things Web3. . . . " - FROM https://decrypt.co/98984/ethereum-domain-names-eth-nft-craze