Perkins Coie Leader On 'Bold' Rebrand And Strategic Growth <https://www.law360.com/cybersecurity-privacy/articles/1871354?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-08-23&read_main=1&nlsidx=1&nlaidx=3> By Xiumei Dong Perkins Coie LLP recently launched a new branding initiative, including a redesigned website, to better reflect its forward-looking and innovative reputation. Law360 Pulse spoke with Managing Partner Bill Malley about the rebranding strategy, its alignment with the firm’s goals, and its impact on future business development. Read full article » <https://www.law360.com/cybersecurity-privacy/articles/1871354?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-08-23&read_more=1&nlsidx=1&nlaidx=3> | Save to favorites » <https://www.law360.com/cybersecurity-privacy/articles/1871354?nl_pk=3dfd2fda-f577-4ca3-b044-105f63bbbdaf&utm_source=newsletter&utm_medium=email&utm_campaign=cybersecurity-privacy&utm_content=2024-08-23&read_later=1&nlsidx=1&nlaidx=3>