---------- Forwarded message --------- From: The Information <hello@theinformation.com> Date: Thu, Feb 13, 2025, 1:31 PM Subject: Meta’s AI ad tool developments, ad growth concerns, and the startup powering its AI search: Key Meta updates To: <g@xny.io> Explore Meta’s latest AI developments, product decisions, and market moves. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ February 13, 2025 Meta News <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbT9jaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQ2NDZ9/18ee3ffc3588bca843db4cef599e5ceacc08c0cd801e2d41f8f20e602714495d> Exclusive insights into the world of Meta Key highlights: - Ad executives say *Meta’s AI won’t necessarily drive long-term ad growth <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhcy1haS1tYXktbm90LWJlLWFzLWdvb2QtZm9yLWFkLWdyb3d0aC1hcy1pbnZlc3RvcnMtdGhpbms_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgyfQ/3cf172722d6cc1778cdb0890dccb1d50c8e487ccfc9fdb4d074b413b7f0e580c>* as much as investors expect, undercutting a core belief lifting the stock. - Meta Platforms is sending its engineers to *work with ad agencies on developing AI tools <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLXRhcHMtYWQtYWdlbmNpZXMtdG8taGVscC1kZXZpc2UtYWktYWQtdG9vbHM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgzfQ/761b7e6d1f57240e0eeeae60a866d49fc38f18609ebf3b443f6ae43e8be11666>* as it tries to make money from new AI technology. - *A little-known startup is powering search features <https://e.customeriomail.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>* for Perplexity, Meta, Mistral, and other conversational AI developers. * AI News * [image: Meta’s AI May Not Be as Good for Ad Growth as Investors Think] <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhcy1haS1tYXktbm90LWJlLWFzLWdvb2QtZm9yLWFkLWdyb3d0aC1hcy1pbnZlc3RvcnMtdGhpbms_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgyfQ/3cf172722d6cc1778cdb0890dccb1d50c8e487ccfc9fdb4d074b413b7f0e580c> True Value Meta’s AI May Not Be as Good for Ad Growth as Investors Think <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhcy1haS1tYXktbm90LWJlLWFzLWdvb2QtZm9yLWFkLWdyb3d0aC1hcy1pbnZlc3RvcnMtdGhpbms_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgyfQ/3cf172722d6cc1778cdb0890dccb1d50c8e487ccfc9fdb4d074b413b7f0e580c> By Anita Ramaswamy <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLXRhcHMtYWQtYWdlbmNpZXMtdG8taGVscC1kZXZpc2UtYWktYWQtdG9vbHM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgzfQ/761b7e6d1f57240e0eeeae60a866d49fc38f18609ebf3b443f6ae43e8be11666> Exclusive Meta Taps Ad Agencies to Help Devise AI Ad Tools <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLXRhcHMtYWQtYWdlbmNpZXMtdG8taGVscC1kZXZpc2UtYWktYWQtdG9vbHM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDgzfQ/761b7e6d1f57240e0eeeae60a866d49fc38f18609ebf3b443f6ae43e8be11666> By Catherine Perloff [image: Meta Scrambles After Chinese AI Equals Its Own, Upending Silicon Valley] <https://e.customeriomail.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> Exclusive Meta Scrambles After Chinese AI Equals Its Own, Upending Silicon Valley <https://e.customeriomail.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> By Kalley Huang and Stephanie Palazzolo [image: The Startup Powering Perplexity, Meta's AI Search] <https://e.customeriomail.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> AI Agenda The Startup Powering Perplexity, Meta's AI Search <https://e.customeriomail.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> By Kalley Huang * Product News * <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLWN1cmJzLXByaXZhY3ktdGVhbXMtc3dheS1vdmVyLXByb2R1Y3QtcmVsZWFzZXM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDg0fQ/c36d455f11befe0cbedbb059027d6a8af3c131d91b292dc484b20b55b7017b81> Exclusive Meta Curbs Privacy Teams’ Sway Over Product Releases <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLWN1cmJzLXByaXZhY3ktdGVhbXMtc3dheS1vdmVyLXByb2R1Y3QtcmVsZWFzZXM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDg0fQ/c36d455f11befe0cbedbb059027d6a8af3c131d91b292dc484b20b55b7017b81> By Kalley Huang <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVQWsxcndianBqelF5OGp4NnlKZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS9hcnRpY2xlcy9tZXRhLWN0by1zYXlzLWNvbXBhbnktbWlzaGFuZGxlZC1pbnRyb2R1Y3Rpb24tb2YtbmV3LWNvbnRlbnQtcG9saWNpZXM_b2ZmZXI9ZW1haWwtbW9udGhseS1kaWdlc3QtMjk5LTIwMjVcdTAwMjZjaW9fbGlua19pZD1DSU8tLUxJTktJRFx1MDAyNnV0bV9jYW1wYWlnbj1MZWFkcyUzQStDb2xsZWN0aW9uKy1cdTAwMjZ1dG1fY29udGVudD03MDc4XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg2MSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjQwNDg1fQ/4168489d6db2c589c2bdef39fa2154ab9b5438c3e3a38d89bdb4d19e972b7f9a> Exclusive Meta CTO Says Company Mishandled Introduction of New Content Policies 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<https://e.customeriomail.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> Meta Platforms Plans Performance-Based Job Cuts 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