The cost of observation is ever dropping. With improved processing capability (hardware and software) the value of data is ever rising. There is only one logical conclusion: permanent, global observation.
Resistance is effective but eventually futile, you cannot reverse time, you cannot reverse progress.
More fruitful is managing the inevitable future. Will we go gently into corporate hell? Will we let power games rule us? Do the wealthy buy privacy, and the people's data? Will you, at the very least, own the data about you? Will populism be managed by algorithms? Do our current systems still work in such a future? How will the developed areas relate to the underdeveloped? Etc. etc. etc.