---------- Forwarded message --------- From: The Information <hello@theinformation.com> Date: Mon, Feb 17, 2025, 11:05 AM Subject: Venture Capital's New Playbook: The Private Equity Tactic Reshaping Startups To: <g@xny.io> Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [image: The Information] [image: The Information] <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpVVW84Wjg3VFVBa1poNXB5eFJWZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS8_dXRtX2NhbXBhaWduPUV4cGFuc2lvbiUzQStQRStSb2xsLXVcdTAwMjZ1dG1fY29udGVudD03MTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvXHUwMDI2dXRtX3Rlcm09NDg3NSIsImludGVybmFsIjoiYTJkMTA2NTBlY2Q5MDFlZDk3OTQwMSIsImxpbmtfaWQiOjMwfQ/11c7afd052a820a4fd50e21c1186b7de7b4d3a011fb4608504a9af392e2f9035> February 17, 2025 VC firms are borrowing a page from private equity, rolling up smaller companies into larger, AI-powered entities. This shift could *redefine how startups grow and compete <https://www.theinformation.com/articles/venture-capitals-latest-strategy-private-equity-style-roll-ups?offer=exp-ann-25&cio_link_id=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__1593296af47884e64dec2262915097e6341f4640e6f1a380a059c08324168134&utm_campaign=Expansion%3A+PE+Roll-u&utm_content=7129&utm_medium=email&utm_source=cio&utm_term=4875>*. 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