Copywriter: John Ferrell

Agency: Young & Rubicam, Inc. 

Client: Time, Inc./Life Magazine 

On the opposite page is the alternative to Life's 7 day fast close. 

Try to go national with your

advertising in a week's time without 

Life. Even if you could afford the

costs and overcome the complications,

you might still end up with no ad at all.

But there is Life. So you can be opportunistic. You can strike with 

your advertising when it can hit

the hardest. Or change signals at

seven days notice. In black and white, or full color.

It just points out that Life 

can accomplish easily what no other 

magazine can do at all. You take 

that for granted. But imagine a 

world without Life. 

What could replace it?

Life. Consider the alternative.