Copywriter: John Ferrell

Agency: Young & Rubicam, Inc. 

Client: Time Inc.

Seven days from now, your travel

promotion ad could appear in full color 

in any of Life's six local editions offering 

7-day fast close. 

Life's national fast-color close is 

now available locally in New York,

Washington D.C., Detroit, Chicago, 

Los Angeles and San Francisco. 

Use Life as a local medium --- the 

way you use newspapers --- with the

added emotional impact of full color. 

Let Life work for you next week or 

any week you have to move fast. 

Like the weeks before Christmas.

Life. It works. Fast. 

Life's local fast close also comes

in black & white and two-color. 

You'll be reaching the biggest adult 

audience around*: 4,973,000 in 

New York, 819,000 in Washington D.C., 

1,200,000 in Detroit, 1,569,000 in 

Chicago, 2,749,000 in Los Angeles,

1,192,000 in San Francisco. 

And the best. Each issue is read by

42% of businessmen who too 8 or more 

air trips last year. And 37% of men

who took 3 or more personal air trips 

Life gives you the people you want 

to reach any week you have to move fast. 

Like the weeks before Christmas.

Life. It works. Fast.

---

Be unforgettable

quote Newsweek

the newseekly that separates fact from opinion

Art Director/Designer: Robert Dunning 

Artist: Glenn Ossiander

Photographer: Charles Gold

Copywriter: Robert Lasson 

Agency: N.W. Ayer & Son, Inc.

Client: Newsweek