Photographer: Joe Toto

Copywriter: Dick Raboy 

Agency: Carl Ally Inc. 

Client: Investors Overseas Services 

THERE'S MORE MONEY TO BE MADE OUT OF PEACE THAN OUT OF WAR.

One of the persistent myths of the 20th century is that war stimulates economic growth. 

War doesn't stimulate economic growth. 

It stunts it. In countries that aren't fighting the war, as well as those that are. 

For in both cases, there is a tremendous spending of money, manpower and time to produce the materials of war. Materials which have no function other than to destroy. 

Or to be stored, useless, until they are needed to destroy. 

And the simple fact is, evey dollar wasted on destruction means there is one less dollar to be spent on the products people need and want. 

A dollar less spent on expansion and progress. 

And when expansion and progress isn't as great as it could be, then profits can't be as great as they should be. 

The way to make money is not through war. It's through peace. 

And by peace we don't mean just an interlude between wars. We mean a permanent peace. 

But can there be peace? 

We believe so. If enough people in enough countries in this world are given an opportunity to gain material well-being and a greater since of personal dignity. 

And this can done through business. Private enterprise. 

Successful businesses breed a healthy economy, in any nation. A healthy economy means more jobs and better pay for more people. With more buying power, people can afford the products that will give them a better standard of living. 

A better living standard will bring people a sense of accomplishment, and pride, and dignity. 

And with it, a desire for social order that could be far stronger than desire for violent disorder. 

To accomplish that, for business to be healthy and expanding, it needs a constant flow of fresh capital.

At IOS, our job is to convince people all over the world to invest in business all over the world -- for a profit. 

And we don't mean just people who have million dollar portfolios with us. We are also vitally interested in the small investor -- including the man who has never invested before. 

If this vast source of potential investment capital can be put to work, IOS and our investors will, of course, make more money, but equally important, businesses and people and national economies all over the world will benefit from this much needed capital. 

And, very importantly, we are convinced that we and others in the financial community will be participating in a sound business endeavor which, almost as a by-product, could lead to perhaps the most effective deterrent to war -- financial security. 

Right now, IOS does business on six continents -- in mutual funds, banking, investment management, insurance and real estate. In the 12 years we've been in business, more than 500,000 people have have invested more than one billion dollars through us. 

Our goal is to do business in every country in the free world and on convincing more and more people to invest in businesses all over the world.