Video Game Release Highlights TM Pitfalls Of App Store <https://www.law360.com/newyork/articles/1879702?nl_pk=ac5a3855-e47c-4403-bee6-ca14f9bcf831&utm_source=newsletter&utm_medium=email&utm_campaign=newyork&utm_content=2024-09-19&read_main=1&nlsidx=0&nlaidx=13> The upcoming release of poker video game Balatro in Apple's App Store underscores the tradeoff of keyword advertising and trademark protection for indie developers who, unlike corporate counterparts, lack resources but seek to maximize the reach of their game, say Parmida Enkeshafi and Simon Pulman at Pryor Cashman. Read full article » <https://www.law360.com/newyork/articles/1879702?nl_pk=ac5a3855-e47c-4403-bee6-ca14f9bcf831&utm_source=newsletter&utm_medium=email&utm_campaign=newyork&utm_content=2024-09-19&read_more=1&nlsidx=0&nlaidx=13> | Save to favorites » <https://www.law360.com/newyork/articles/1879702?nl_pk=ac5a3855-e47c-4403-bee6-ca14f9bcf831&utm_source=newsletter&utm_medium=email&utm_campaign=newyork&utm_content=2024-09-19&read_later=1&nlsidx=0&nlaidx=13>