Plandemic... https://stars.library.ucf.edu/cgi/viewcontent.cgi?article=1029&context=jicrcr The SPARS Pandemic 20252028: A Futuristic Scenario to Facilitate Medical Countermeasure Communication ABSTRACT Effective communication about medical countermeasures--including drugs, devices, and biologics--is often critical in emergency situations. Such communication, how- ever, does not just happen. It must be planned and prepared for. One mechanism to develop communication strategies is through the use of prospective scenarios, which allow readers the opportunity to rehearse responses while also weighing the implica- tions of their actions. This article describes the development of such a scenario: The SPARS Pandemic 20252028. Steps in this process included deciding on a time frame, identifying likely critical uncertainties, and then using this framework to construct a storyline covering both the response and recovery phases of a fictional emergency event. Lessons learned from the scenario development and how the scenario can be used to improve communication are also discussed. JOURNAL OF INTERNATIONAL CRISIS AND RISK Nicholson School of COMMUNICATION RESEARCH Communication and Media 2020, VOL 3, NO 1, 71102 University of Central Florida https://doi.org/10.30658/jicrcr.3.1.4 www.jicrcr.com Emily K. Brunson, Hannah Chandler, Gigi Kwik Gronvall, Sanjana Ravi, Tara Kirk Sell, Matthew P. Shearer, and Monica Schoch-Spana