I Was Skeptical About Innovation Advice, So I Put It to the Test

The most influential book ever written about how to innovate turns 70 this year. It features no mentions of the word “innovate” and just one of “innovation” — its author, advertising executive Alex F. Osborn of Buffalo, New York, preferred “creativity” or “imagination.” It is also definitely of another era: “In New York, Robert Moses has shown what imagination can do,” Osborn gushes. “If parents cannot spare the rod, they can at least think of better ways to spank,” he suggests a little later. His lists of exercises at the end of every chapter feature gems such as: I Was Skeptical About Innovation Advice, So I Put It to the Test https://www.bloomberg.com/opinion/articles/2023-04-29/i-was-skeptical-about-...