robust de-anonymization of large datasets (arXiv)
http://arxiv.org/PS_cache/cs/pdf/0610/0610105v2.pdf Robust De-anonymization of Large Datasets (How to Break Anonymity of the Netflix Prize Dataset) Arvind Narayanan and Vitaly Shmatikov The University of Texas at Austin November 22, 2007 Abstract We present a new class of statistical de-anonymization attacks against high-dimensional micro-data, such as individual preferences, recommendations, transaction records and so on. Our techniques are robust to perturbation in the data and tolerate some mistakes in the adversarybs background knowledge. We apply our de-anonymization methodology to the Netflix Prize dataset, which contains anonymous movie ratings of 500,000 subscribers of Netflix, the worldbs largest online movie rental service. We demonstrate that an adversary who knows only a little bit about an individual subscriber can easily identify this subscriberbs record in the dataset. Using the Internet Movie Database as the source of background knowledge, we successfully identified the Netflix records of known users, uncovering their apparent political preferences and other potentially sensitive information. -- Eugen* Leitl <a href="http://leitl.org">leitl</a> http://leitl.org ______________________________________________________________ ICBM: 48.07100, 11.36820 http://www.ativel.com http://postbiota.org 8B29F6BE: 099D 78BA 2FD3 B014 B08A 7779 75B0 2443 8B29 F6BE
The attack is possible because of the structure of the database. section 3 of the paper goes as-" Define database D to be a N*M matrix where each row is a record associated with an individual..." had the attributes been randomized across individuals, it would not be possible to tie up the attributes to any specific user. Nevertheless, it is very handy for law enforcement, with lots of mined data. Sarad. --- Eugen Leitl <eugen@leitl.org> wrote:
http://arxiv.org/PS_cache/cs/pdf/0610/0610105v2.pdf
Robust De-anonymization of Large Datasets (How to Break Anonymity of the Netflix Prize Dataset)
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participants (2)
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Eugen Leitl
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Sarad AV