By refusing to tell you reveal you're weird, or think you are. http://www.hpl.hp.com/research/idl/papers/deviance/index.html Bernardo A. Huberman, Eytan Adar and Leslie R. Fine HP Laboratories Palo Alto, CA 94304 Abstract In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that deviance, whether perceived or actual, from the group.s average asymmetrically impacts the price demanded to reveal private information. Full paper: deviance.pdf http://www.hpl.hp.com/research/idl/papers/deviance/deviance.pdf -- Eugen* Leitl leitl ______________________________________________________________ ICBM: 48.07078, 11.61144 http://www.leitl.org 8B29F6BE: 099D 78BA 2FD3 B014 B08A 7779 75B0 2443 8B29 F6BE http://moleculardevices.org http://nanomachines.net [demime 1.01d removed an attachment of type application/pgp-signature]