why market to Joe Sixpack?

Declan's comment on operating a physical remailer for suitably valuable cargo, plus some of Tim's recent comments about integration, made me think of the question in the subject line. So far I see at least three possible answers. 1) Make lots of money. 2) Spread awareness (that "funny feeling in the stomach" recently discussed) and save our fellow man. Make the world safe for privacy. 3) Ensure that cryptography and privacy-enhancing technologies have uses besides "Four Horsemen of the Infocalypse," so that they aren't banned. anything else? I think the physical remailer for only FedEx will fail 3. -David