BORDERS U.K. USES FACE-RECOGNITION TECHNOLOGY TO MONITOR CUSTOMERS Borders Books in the U.K. is employing SmartFace technology to compare the "unique digital face-maps" of customers against similar face-maps of known shoplifters. Privacy advocates such as the director of the Scottish Human Rights Centre are outraged by the development: "I can see why they don't want shoplifters in their store, but I would question whether this is proportionate to what they are trying to do. We are talking about having a bank of pictures of everyone going into the shop -- I would consider that a serious breach of privacy. There is no control over what they do with those pictures, or how they are kept -- are they safe? Nor is there much control over whether Borders could sell the information on, or whether people will actually know this is happening." (Sunday Herald 26 Aug 2001) http://www.sundayherald.com/18007