http://www.madcowculture.com/madcow-00073.html Not surprisingly, the mad cow scare has gone underground and spawned a fan club that professes to live on the edge. Club members usually wear black, go to all-night clubs in Greenwich Village, and demonstrate courage by doing a line of cocaine. The new fad is a line of spine that involves inhaling through the nostrils a line of pulverized, powdered spine ostensibly from a really mad-cow cow. So pervasive is this practice that New York health officials have launched a television campaign called "This Is Your Brain On Cow," showing hapless young men and women braying at the moon. In a less dramatic manner some restaurants are simply adding a note of intrigue to expensive, bland menus. For example in Japan blowfish is considered a delicacy. However, it must be cooked properly or the consumer could die a very painful death. A similar practice is currently the rage in England where enterprising, risk-taking upper-class families actually seek out suspect meat for the Sunday roast claiming their pedigree will protect them.