V-chip?

Apparently the US government is planning on starting up its V-chip program again, which will allow public/cable TV to be censored at will. What does everyone thing about this ploy? And whats next? Chips in my radio, to prevent music, or a chip in my phone to make sure i dont call anyone bad? The V-chip is just as much a privacy/1st amendment violation as the clipper chip is/was. I believe the worst part of the V-chip plan, is to force all new TV's manufactured or imported to the US, to have this new chip. Could this chip even be part of a Chinese lottery? ......fiasco