-----BEGIN PGP SIGNED MESSAGE----- In <199705020430.VAA16643@fat.doobie.com>, on 05/01/97 at 10:30 PM, nobody@huge.cajones.com (Huge Cajones Remailer) said:
We put up with crap from our government that we wouldn't accept from someone trying to sell us a mouthwash. The reason that we're not all drinking the "New Coke" is that D.C. has siphoned off all of the spin doctors/brainwashers from the corporate advertising industry.
Well there must be a few spin-doctors left as we are drinking "New Coke". :) The whole "New Coke/Orriginal Coke" was one of the best con jobs I have ever seen. The Coca-Cola Company had a small problem, the cost of sugar. It's compitition was using corn suryp as a sweetner in their products which was much cheaper than the sugar Coca-Cola was using in theirs. Now how were they going to switch from sugar to corn suryp in Coke without lossing a portion of their customers because of the change in taste? NEW COKE!! Here is what they did: Come out with NEW COKE which was a major formula change. Drop OLD COKE at the same time. Wait a few months while the natives are restless over the change. Bring back "OLD COKE" due to customer demmand (making Coca-Cola Inc. the "good" guys). Don't tell anyone that you have switched from sugar to corn suryp (the sheep will never notice). Vola!! Now Coca-Cola has dramatically increased their profits and won a major PR campain (they care about their customers) sales are up costs are down and the sheep are happy. Now I have NEVER seen the neanderthals in DC ever pull off somthing this good. :) - -- - ----------------------------------------------------------- William H. Geiger III http://www.amaranth.com/~whgiii Geiger Consulting Cooking With Warp 4.0 Author of E-Secure - PGP Front End for MR/2 Ice PGP & MR/2 the only way for secure e-mail. Finger whgiii@amaranth.com for PGP Key and other info - ----------------------------------------------------------- Tag-O-Matic: If Windows sucked it would be good for something. -----BEGIN PGP SIGNATURE----- Version: 2.6.2 Comment: Registered User E-Secure v1.1 ES000000 iQCVAwUBM2obkI9Co1n+aLhhAQFHfQQAr3ZCGiGvI2x1hWtcjlSIlt13uKG9RLvW 3L4Y85PdSJdcdx+M5fPBpiwGwVEw1AuGuV5irWvumJZFhC2QazDB5Rs/SfTigCJw B9LEqftJi3J1UHzNFRGpdR7H1YR4bmrw95shbu1ufbloQwh2r9ykRHF3uXsRHuo8 FH2Q9S3J1yI= =CvCv -----END PGP SIGNATURE-----