Imark Corporation (TSE: IAK)

Investment Highlights:

• Huge target market -- $315 billion trucking fleet industry in North America
• Solid revenue producer poised for breakout phase with the launch of initiatives in progress
• Plans are under way to apply for trading on a U.S. stock exchange
• Strong balance sheet -- Current ratio is 2:1
• Attractive price to sales multiple of 2X sales
• Imark is using Computer Associates International, Inc. (NYSE: CA) innovative Jasmine(ii) eBusiness platform to support its eHighwayman.com portal

Business Summary

Imark Corporation is a diverse multi-media company that is based in Toronto, Ontario Canada and trades on the Toronto Stock Exchange. Imark’s business units are currently active in four distinct communication channels: Business-2-Industry (B2I) on a virtual private satellite network, distribution and audio content delivered over the Internet, books on tape and television production.

eHighwayman.com is a B2I (Business-to-Industry) solution, being developed with Computer Associates to address trucking industry issues that relate to managing a mobile, geographically dispersed work force. 

Audioeverywhere.com is a division of Imark that delivers digital audio content on demand. 

DH Audio is a provider of books on tape and Imark’s signature unit as the company’s first business endeavor. 

Imark also operates Animazing Entertainment, which produces and distributes the ‘The Swamp Critters of Lost Lagoon™’ children’s television programming. Animazing also provides live ‘Critters’ characters at two U.S. theme parks and sells Swamp Critters merchandise.
 
 

Brand Names and Business Units

eHighwayman.com is a business-2-industry virtual private network.

eHighwayman.com will provide a complete and comprehensive, Web-enabled, private-satellite-network designed for truck drivers, fleet owners/operators and others in the transportation industry. The eHighwayman communication portal will allow users to access and retrieve critical information, download audio, enhance their safety knowledge, expand fleet-to-driver communication and reduce driver turnover. Imark is a leader in marketing fixed media audio content to the trucking industry and a synergy with its audio business will give truckers enhanced access on the eHighwayman site. 

eHighwayman.com will provide Web-enabling services through a Virtual Private Network (VPN), which will be designed and deployed with the best of breed technology partners. This will allow Imark to provide its product and services in a two-way, secure environment to its customers. 

Strategies and Objectives for eHighwayman.com

eHighwayman.com will target fleet operations, primarily in the U.S. and will provide truckers with critical information such as road conditions, weather forecasts, hazardous materials regulations, driver safety data, communications with fleet managers, message boards and chat rooms in addition to personal and entertainment content.

eHighwayman.com will be a complete, one-stop portal that provides truckers with the latest hourly information and day-to-day updates. The site will enable truckers with real-time access and provide them with intelligence to specific changes that affect their business day. 
 

Audioeverywhere.com is in the beta development stage to deliver audio content on demand.

Audioeverywhere.com is a functioning site that leverages Imark's existing business infrastructure, content and customer relationships while capturing additional value in the supply chain by avoiding the cost of physical distribution to the consumer. This model will provide access to content and the gratification of immediate delivery. 

Strategies and Objectives for Audioeverywhere.com

Audioeverywhere.com will act as an "audio hub" for niche target markets, providing specific content to each market and will also supply audio to the different portals, which Imark will develop with its technology partners. The audio hub enables Imark to provide it's own content as well as others to customers through either hand held portable audio download players such as the Diamond Rio 500 and the RCA LYRA or through the recently announced iRadio from Motorola.
 

DH Audio offers more than 1,400 audio titles on tape and CD.

DH Audio provides “Books-on-Tape” to thousands of listeners and regularly posts a positive annual revenue growth rate. DH Audio has strategic alliances with Harlequin Enterprises and Bloomberg Press and is well represented in categories such as mystery, westerns, science fiction, romance, action adventure, humor, women's fiction, classics, and cast radio productions. 

Strategies and Objectives for DH Audio

DH Audio consistently adds to its product line and offers its audio titles both in standard retail outlets and in unique, market-niche environments. Imark has established direct synergies between its DH Audio unit and all of its other business units in varying capacities. The company continually seeks to build on its audio library and take advantage of marketing its product-line through other Imark units. 
 

Animazing Entertainment Inc., is the owner of the licensed rights to
 The Swamp Critters of Lost Lagoon™.

The key creator behind Animazing Entertainment is singer/songwriter/director Bobby Goldsboro. Mr. Goldsboro originated "The Swamp Critters of Lost Lagoon™" characters and musical TV series out of a search for wholesome, values-based children's entertainment. Imark has produced a total of 52 ½ hours of episodes, which air five times a week on the Inspirational Network reaching 30 million television households. A further 3.5 million households are reached as the series airs in both English and in Spanish on the Sky Angel Satellite Broadcasting Network.

The show quickly gained a distinctive broad identity both because of its content and Mr. Goldboro's distinctive musical talents as song composer as well as writer and director for the series. The show was also awarded the Seal of Approval from the prestigious Dove Foundation, which identifies and promotes quality programming suitable for family viewing and was also awarded The Parents Choice Gold Seal for quality family content. 

Animazing Entertainment has also signed a licensing agreement with Jazzland Inc., a national-level, 140-acre destination theme park developed by theme park giant Ogden Entertainment Inc. Jazzland opened in New Orleans on May 18, 2000. The Jazzland deal will build on the Swamp Critters brand recognition, as the characters will be interactive with the expected 1.8 million park visitors per year.
 
 

Corporate Strategies

Approximately 90 percent of Imark's revenues are derived from the United States. Imark’s central marketing efforts are U.S. based and the company intends to apply for trading representation on a U.S. stock exchange. 

Imark's mission is dedicated to delivering its products at below-competition prices to audiences that are carefully defined and meticulously targeted. The company adopted a growth strategy last year that has established it’s positioning this year. Imark is poised to make use of the newest digital technologies in a manner that will maximize value and convenience to its various constituencies of customers while minimizing distribution costs to the company. 
 
 

Management & The Board of Directors

Imark’s management and Board of Directors offer an extensive and diverse background. The board consists of individuals with expertise in such fields as telecommunications, information technology and marketing. Brian Neill, President, CEO and Director, heads Imark Corporation. 

A native and resident of New Brunswick, Mr. Neill, one of the founders and former President and CEO of Star Choice Communications Inc., was instrumental in the development and growth of Star Choice Television Network into a nationwide satellite solutions company and a leading provider of direct-to-home television services in Canada. In 1998 Mr. Neill was nominated for the Atlantic Canada Entrepreneur of the Year. The award was in honor of his entrepreneurial skills in establishing Star Choice and his participation in building it into the successful venture it is today, with over 500,000 customers. 
 
 

Safe Harbor Statement:
Statements contained in this document, including those pertaining to estimates and related plans other than statements of historical fact, are forward-looking statements subject to a number of uncertainties that could cause actual results to differ materially from statements made.

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