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| Effective, efficient management of all kinds of new digital content is becoming crucial for television groups and stations in the digital age. |  EXECUTIVETECHNOLOGY BRIEFING This clear, concise report addresses emerging technologies designed to capture, archive, retrieve, repurpose, and format digitally enhanced "rich" content. This publication is the first of its kind to examine the "digital assembly line" for content creation and distribution. |
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Digital Content Management covers Media Asset Management (MAM) of the programming production processes that occur prior to distribution as well as Content Managment (CM) system that focus on the distribution process, the grooming, formatting, protecting, and tracking of digital material that is transmitted to third parties and consumers outside the protective enclosure of a digital production facility's firewall. When skillfully managed to work together, DCM technologies and systems will enable broadcasters to exploit new opportunities in the digital era and derive additional revenue from the valuable programming they now produce and will seek to expand in the DTV area. | |||
