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---------- Forwarded message ----------
Date: Wed, 11 Jul 2001 21:09:08 -0400
From: David Farber
WATCHING YOU WATCHING THEM New tracking technology in cell phones, interactive TVs, and GPS-enabled rental cars is raising privacy concerns. Already, several companies are developing software to help track and make use of data collected from TV set-top boxes. The Center for Digital Democracy, an advocacy group for consumer privacy, is currently lobbying for regulations on the use of such technology that targets ads and gathers personal data. Aware of the possible government restrictions, the Association for Interactive Media is trying to outline privacy guidelines for interactive TV operations such as Microsoft's UltimateTV and the TiVo recorder. Currently, those companies are outside of cable regulations because they make use of phone lines. A host of companies are rushing to take advantage of a FCC deadline for wireless carriers to be able to pinpoint the location of cell phone users. Besides being able to locate users in 911-emergency cases, companies will be able to send location-specific wireless ads to subscribers of wireless Internet services. (Boston Globe, 9 July 2001)
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