No, it's not my opinion. The subject line is the title of a keynote session at the DCI Internet Expo in Boston on October 15-17. The talk is being given by a fellow named Jim Sterne, who is listed as president of something called "Target Marketing". I got the brochure for the show in this morning's mail. You can get further info at http://www.DCIexpo.com. The description of the talk begins with the intriguing line "Computing power allows us to stop treating people like numbers and go back to treating them like human beings -- individuals with specific likes, dislikes and points of view." But it ends with "Along the way, privacy will become a quaint sentiment." So I guess we treat people like human beings, but human beings whom we know everything about. Although this is a paid conference, they give out free tickets to the "expo". It's not clear whether the free ticket gets you into the keynotes, but that has usually been the case in the past. If you're in or near Boston on 10/17, you may want to share your views with Mr. Sterne. -gk-