17 Dec
2003
17 Dec
'03
11:17 p.m.
Jim Miller writes:
I find it hard to believe a company that does *not* collect marketing data will have a competitive advantage over a company that *does* collect marketing data.
Unless there exists a sufficiently large set of consumers who prefer to spend their money with companies who forego turning their trans- actions into marketing data, you're probably right. Jeff trestrab@gvsu.edu