http://www.softcoin.com/softcoin/consumers/pageDisplay.jhtml?sid=1&PageId=198 SoftCoin Secures Funding to Accelerate Success in Precision Marketing Also Announces Addition of Veteran Sales and Corporate Strategy Executives San Francisco, April 23, 2002 -- SoftCoin, Inc., leading provider of advanced web marketing, loyalty and promotions technology announced today the completion of its third round of equity financing. The round, led by Greylock Partners, provides SoftCoin the necessary funds to continue its aggressive growth in a market where it has shown early dominance. Other investors include New York-based RRE Ventures, and previous investors Nokia Venture Partners, Red Rock Ventures, Draper International and Angel Investors LP. "SoftCoin has demonstrated through its results for major Fortune 500 brands that it has the expertise and technology to be a leading player in Internet marketing applications. Its precision marketing platform's impact on marketing intelligence, unit volume, and profits provides significant value to these companies in a turnkey solution," said David Sze, general partner at Greylock. "Being the corporate-focused venture institution that we are, we understand the marketing technology needs and opportunities of Fortune 500 companies; we believe SoftCoin provides a solution that is right on target, " said James D. Robinson III, general partner and founder in RRE Ventures. "We are planning to leverage the extensive experience and network of the high-caliber group of investors we are bringing to our team in this round," said Patrick Soheili, chief executive officer of SoftCoin. "SoftCoin has established the pace in the marketing technology industry - the funds from this round will go towards scaling our operations to remain at the forefront of the industry." Veteran Executives added to Management Team Concurrent with this round of investment, the company also announced the strengthening of its global management team with the addition of John Stacey as vice president of sales and business development, and Stan Roach as vice president of corporate strategy. John brings over twenty years of general management experience with expertise in marketing and selling products ranging from technology to consumer brands. John's career includes marketing experience at The Procter & Gamble Company, and executive positions at IBM, The Learning Company and Metaphor. Stan also comes to SoftCoin with over twenty years of marketing and general management experience in the consumer goods and high technology sectors. His experience includes The Procter & Gamble Company, Accolade/Infograms, Sony ImageSoft, Activision, and Electronic Arts. "We are extremely pleased to have attracted John and Stan to our team. They bring a wealth of experience consumer products, SoftCoin's primary focus to-date, as well as other industry verticals we are expanding into," said Patrick Soheili. SoftCoin proprietary precision marketing technology powers marketing programs such as promotions, continuity and loyalty initiatives. Using SoftCoin's platform, brands seamlessly connect their offline and online marketing efforts with a comprehensive suite of tools to develop and deliver customized web-powered marketing programs with unparalleled ease, flexibility, efficiency and speed. The Precision Marketing platform also provides marketing executives with vehicles to stimulate loyalty, give consumers valuable rewards, conduct research, and establish direct interaction mechanisms with their most valuable consumers. About SoftCoin SoftCoin, Inc., is the leading provider of advanced web marketing and promotions technology. With a comprehensive suite of promotion applications, reward engines and CRM tools, the SoftCoin platform empowers brands to develop and deliver compelling, customized web-powered marketing programs. SoftCoin technology has powered promotions for multiple brands at major Fortune 500 companies including Dole Food Company, Inc., Compaq Computer, Nokia Mobile Phones, Frito-Lay Corporation, Nestli SA, McDonald's Corporation, The Procter & Gamble Company, The Quaker Oats Company, H. J. Heinz Company and Eastman Kodak Company, among others. SoftCoin partners include leading retailers and premier marketing companies. SoftCoin is a venture-backed, privately held company, with offices in the San Francisco Bay Area, Chicago and Connecticut. Home . Security & Privacy . Terms & Conditions . Copyrights & Trademarks -- ----------------- R. A. Hettinga <mailto: rah@ibuc.com> The Internet Bearer Underwriting Corporation <http://www.ibuc.com/> 44 Farquhar Street, Boston, MA 02131 USA "... however it may deserve respect for its usefulness and antiquity, [predicting the end of the world] has not been found agreeable to experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'