For Immediate Release: Contact: Robert Newman (508) 478-0900 Jacqueline Jeng (212) 780-6133 (New York, NY): The Internet had been called the world's largest Enterprise Zone -- a place where small business people and entrepreneurs can compete with corporate giants. But to make it work, a business must master the ways of the Net -- how to target on-line customers, how to present products and services with style, and how to keep sites and transactions secure. That's why Winn Schwartau and Chris Goggans, internet experts with first hand knowledge of both the potential and dangers of the Internet, have created The Complete Internet Business Toolkit ($34.95, Van Nostrand Reinhold, ISBN 0-42-02222-0) -- the first comprehensive manual for setting up, operating and defending a business in Cyberspace. In The Complete Internet Business Toolkit, two of the digital age's savviest cybernauts offer all the information and tools needed to establish, maintain, expand and protect Net enterprises. This complete resources includes information on common pitfalls, security measures, and payment methods needed to open up shop on the Internet.
From the basics of how to get on line to the mechanisms needed to protect credit card transactions and use Cybercash, Schwartau and Goggans provide businesses with a step by step approach to creating a secure, functional and user-friendly on-line business. The Complete Internet Toolkit will:
* Outline how a business can easily expand by taking advantage of the Internet and its myriad resources. * Demonstrate how to design a web page that will capture the attention of cyber-customers. * Review all of the current major security software for conducting financial transactions on the Internet. The Complete Internet Toolkit also includes a bonus CD-ROM with more than 5,000 files. In a matter of minutes, it can download Web browsers, SLIP/PPP drivers, digital cash and encryption programs, graphics and animation viewers, compression utilities, and other key programs for navigating the Internet. THE BOOK CONTAINS CRYPTOGRAPHY TOOLS BANNED OUTSIDE THE U.S. Far from another dry, reference book, The Complete Internet BusinessToolkit is written in clear and entertaining style and is designed for the small business owner or the individual poised to overcome any challenge in order to stake out their claim in Cyberspace. See reverse side for Table of Contents and About the Authors ABOUT THE AUTHORS One of the world's leading experts on information security and electronic privacy, Winn Schwartau is President of Interpact, Inc., an international security consulting firm for industry and government and is the author of Information Warfare: Chaos on the Electronic Superhighway and Terminal Compromise, as well as more than 500 articles. Chris Goggans owns Computer Security Technologies, a consulting firm based in Austin, TX. A founding member of the legendary hacking group, the "Legion of Doom," Goggans has helped Federal authorities crack some of their most notorious computer and telecommunications frauds such as the "Masters of Deception" case. Goggans is the editor of the on-line publication, Phrack Magazine. TABLE OF CONTENTS A Brief History of Cyberspace Getting Wired Electronic Mail Usenet NewsGroups Telnet and FTP The World Wide Web HTML So You Want to Get Paid Other Useful Applications Defending Yourself on the Internet Your Future on the Internet Appendix A - What's on the CD-ROM If you are interested in scheduling an interview or in receiving more information about the book, please call Bob Newman at (508) 478-0900. The Complete Internet Business Toolkit is available in better bookstores or by calling 1-800-842-3636. Peace Winn Winn Schwartau - Interpact, Inc. Information Warfare and InfoSec V: 813.393.6600 / F: 813.393.6361 Winn@InfoWar.Com