---------- Forwarded message ---------- Date: Wed, 20 Dec 1995 09:22:11 -0800 From: Internet Marketing Discussion List <internet-marketing@popco.com> To: internet-marketing@popco.com Subject: FTC Privacy Initiative From: Lewis Rose <lewrose@arentfox.com> The US Federal Trade Commission has launched a "Privacy Initiative" to investigate whether the information collected at websites (either that affirmatively submitted by a visitor via a form or information collected based upon a visitor's selection of pages at a site to reflect personal interests) should be the subject of regulation by the FTC. To get background on this effort, you may want to read a speech by FTC Commissioner Varney on Electronic Commerce and Privacy which is available at the FTC's site under speeches (www.ftc.gov) or the Advertising Law Internet Site (www.webcom.com/~lewrose/home.html) under speeches. This week the staff of the FTC established a mailing list to allow interested parties to discuss the issues surrounding the privacy interests of consumers visiting web sites. To subscribe, send the message "subscribe" (without the quotes) to privacy-request@ftc.gov I suspect most of the participants will not represent the internet marketing community and urge interested members of this list to subscribe and participate. So far, there have been only two posts-- one by me yesterday wondering why marketers on the internet should be treated any differently than marketers using more traditional media, followed by one post simply asserting that internet marketing privacy issues are completely different from those raised by traditional media. Lew Lewis Rose 202-857-6012 (voice) Arent Fox Kintner Plotkin & Kahn 202-857-6395 (fax) 1050 Connecticut Avenue, NW lewrose@arentfox.com (email) Washington DC 20036 Advertising and Marketing Law Advertising Law Internet Site http://www.webcom.com/~lewrose/home.html Net-Lawyers Mailing List: net-lawyers@lawlib.wuacc.edu