CNN Custom News logo [LINK] Home World U.S. Weather Sports Business Sci-Tech Showbiz Lifestyle alt On Target Customize Profile Help Feedback Switch User [ISMAP] InfoSeek [INLINE] September 27, 1997 3:22 am GMT [INLINE] Sci-Tech Title [INLINE] Ad Space ________________________ ___Word ___Theme ______________ Options [INLINE] The story below was selected from CNN Custom News - a new personalized service that delivers only the news that's important to YOU. Sign up now to receive your personal news stories, weather, sports scores, and stock quotes from over 100 different sources - all for FREE. If you're already a user, please login. Custom News AOL MAY INTRODUCE ADS ON PRIVATE E-MAIL Reuters 26-SEP-97 HAMBURG, Germany, Sept 26 (Reuter) - The German unit of the world's largest online service, America Online, said on Friday it planned to boost advertising revenues and that its parent company may begin including ads on private electronic mail. ``We are optimistic that we will make a leap forward with our advertising,'' said AOL Germany spokesman Ingo Reese in a telephone interview with Reuters. ``We waited until we reached the critical mass of 400,000 users,'' Reese said. ``Now we are opening ourselves up to the advertising business.'' He said the company expected robust growth from the new ad strategy and added AOL had considered several possibilities for increasing revenues including placing advertisements in the form of graphics on e-mail between users. ``That is one of the most attractive venues for the advertising industry,'' Reese said, adding that 40 percent of AOL customers in the U.S. use it because of its e-mail capability. Reese said AOL had received positive feedback from media that carry ads and ad agencies on a presentation tour through several German cities with its U.S. marketing manager Myer Berlow, which ended on Thursday. He said the U.S. parent company receives 16 percent of its $2 billion in annual turnover from ads. AOL does not have any plans for major print or television campaigns for the online service, Reese said. ``We want to build up our own advertising business first,'' he said. AOL in Germany is a joint venture of American Online and the media company Bertelsmann . It recently took over its rival CompuServe, which it says will make it one of the largest Internet service companies in the region. Reese said the company had not yet decided how the takeover would affect its marketing. Search the net: InfoSeek ___________________ ____ [Help] [INLINE] Ad Space Top Copyright © 1997 Cable News Network, Inc. A Time Warner Company ALL RIGHTS RESERVED. Terms under which this information is provided to you. [INLINE]