William H. Geiger III wrote:
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In <199705020430.VAA16643@fat.doobie.com>, on 05/01/97 at 10:30 PM, nobody@huge.cajones.com (Huge Cajones Remailer) said:
We put up with crap from our government that we wouldn't accept from someone trying to sell us a mouthwash. The reason that we're not all drinking the "New Coke" is that D.C. has siphoned off all of the spin doctors/brainwashers from the corporate advertising industry.
Well there must be a few spin-doctors left as we are drinking "New Coke". :)
The whole "New Coke/Orriginal Coke" was one of the best con jobs I have ever seen. The Coca-Cola Company had a small problem, the cost of sugar. It's compitition was using corn suryp as a sweetner in their products which was much cheaper than the sugar Coca-Cola was using in theirs.
Now how were they going to switch from sugar to corn suryp in Coke without lossing a portion of their customers because of the change in taste? NEW COKE!!
Here is what they did:
Come out with NEW COKE which was a major formula change. Drop OLD COKE at the same time. Wait a few months while the natives are restless over the change. Bring back "OLD COKE" due to customer demmand (making Coca-Cola Inc. the "good" guys). Don't tell anyone that you have switched from sugar to corn suryp (the sheep will never notice).
Vola!! Now Coca-Cola has dramatically increased their profits and won a major PR campain (they care about their customers) sales are up costs are down and the sheep are happy.
Now I have NEVER seen the neanderthals in DC ever pull off somthing this good. :)
I guess that if their spin-doctors had been involved in the cypherpunks list takeover, that we would all have golden images of Sameer on our computers. CokeMonger