<><><><><><><><><><><><><><><><><><><><><><><><><> NOVEMBER 5, 2001 - THE WALLSTREET UNIVERSE REPORT <><><><><><><><><><><><><><><><><><><><><><><><><> Dear Investor, We would like to invite you to look at Cetalon Corp. (CETA : OTCBB) Cetalon is a great investment opportunity in the natural vitamins, minerals, and supplements industry. The company has a unique relationship with Sears (S), which allows the company to operate within Sears retail stores and enjoy unique locations on Sears' mainstream sales floors. A small float of approx. 1 million shares will surely drive demand for the company's stock. Read below for the complete profile. +>+>+> FINANCIAL DATA: - Shares Outstanding: 5,500,000 - Float (Est): 1,000,000 - 52 week High: $5.00 - 52 week Low: $0.85 - Company Homepage http://www.cetalon.com - Friday's Closing Price $1.48 per share +>+>+> ABOUT CETALON CORPORATION - (CETA : OTCBB) Cetalon is a "Store within a store" retail and direct marketing company specializing in the sale of natural vitamins, minerals, and supplements as well as health information technologies and home health care products. Cetalon is licensed to operate within Sears retail stores and enjoy unique locations on Sears' mainstream sales floors - which is a first for Sears which normally places licensees around the perimeter of their stores, or in separate locations/buildings entirely. Cetalon operates in 46 Canadian locations in Sears retail stores and have recently opened in 10 California stores under the name Sears Health and Nutrition Centers - five shops are in Southern California and five shops are in Northern California. These will act as prototypes for the Sears U.S. market. Cetalon's business model forecasts a rapid expansion into department stores in the US with products from leading manufacturers plus a full line of specialty formulated products to sell under the Company's private brand. The best-trained and motivated specialists in the industry will provide superior customer service through our partner retailers full line stores, taking advantage of their advertising and logistical support. The Company also has an alliance with Innovative Botanical Solutions, a company with a global reputation for innovative products and superior quality, to supply its private label brand. These factors coupled with Sears' 63 million strong consumer base, with a target market of nearly 50% represented, should bring Sears Health and Nutrition Centers to profitability within a relatively rapid timeframe, as per the following: +>+>+> COST FOCUS * Sears Health & Nutrition Centers has been appointed as the sole Health & Fitness licensee of Sears, Canada & U.S.A. * Sears Corporation will fund all build-outs on behalf of Sears Health & Nutrition Centers * Sears is contracted to sweep each register and close out the daily books of Sears Health & Nutrition Centers. Sears handles all aspects of collection, cash security, credit card processing and accounting control * Sears Health & Nutrition Centers will benefit from low fixed operating expenses, with no fixed minimum. This includes electricity and all utilities. Also corporate support such as (volume discounts, telephone, postage, advertising expenses) can be leveraged to reduce expenses +>+>+> SUMMARY With Sears' 63 million strong customer base and a booming health and nutrition market - look for Cetalon to add stores and increase sales, revenue and shareholder value. This is a company on the move!
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