reputation capital in rodentia

Ground squirrels maintain reputations. Scientists played back alarm calls both with (to enhance) and without (to degrade) different individuals' calls. After 10 false alarms, that call was ignored; but the high S/N call caused alarms even without the threat (a stuffed badger) being present. J Hare, B Atkins, Behav Ecol & Sociobio reported in Sci News 160 p 312