On Sun, 27 Apr 2003, Neil Johnson wrote:
In a way, marketing is about convincing customers to trust (the value) your product or service enough to exchange something of they have of value for it.
Only partially so, it also involves convincing them they -need- it. If they already believe they need it little effort with regard to trust is needed, they'll stand there with money and exchange 1-to-1 for it.
So we are back to economics.
No, human psychology. -- ____________________________________________________________________ We are all interested in the future for that is where you and I are going to spend the rest of our lives. Criswell, "Plan 9 from Outer Space" ravage@ssz.com jchoate@open-forge.org www.ssz.com www.open-forge.org --------------------------------------------------------------------