From: kcory@redwhistle.com To: declan@well.com Date: Tue, 31 Oct 2000 06:55:11 -0800 Subject: Zero-Knowledge Introduces Managed Privacy Services for Businesses
Hi Declan, Today, Zero-Knowledge Systems is introducing its Managed Privacy Services (MPS) offering to solve the privacy challenges that businesses face in today's privacy-conscious business environment.
Privacy is good business. Companies in every industry are realizing they must institute the proper privacy policies, practices and infrastructures in order to succeed in today's digital economy. Zero-Knowledge Managed Privacy Services provides the tools and strategies that enable business to establish private customer relationships and earn consumer trust while ensuring legislative compliance and mitigating risk.
As companies have become aware of the privacy risks and legislative hurdles facing them, many have turned to Zero- Knowledge for advice and solutions, and the MPS offering is the natural response to companies' needs for comprehensive privacy solutions.
I've included the press release about MPS below. If you have any questions about Zero-Knowledge's Managed Privacy Services offering or would like to set up a conversation with Zero-Knowledge President Austin Hill, please give me a call at 503-552-3749.
Best regards, Kristy Cory 503-552-3749
ZERO-KNOWLEDGE SYSTEMS INTRODUCES MANAGED PRIVACY SERVICES TO SOLVE THE PRIVACY CHALLENGES OF BUSINESSES
Montreal -- October 31, 2000 -- Zero-Knowledge(R) Systems, the leading developer of privacy solutions, today introduced its new Managed Privacy Services(TM) offering to solve the privacy challenges of businesses and enable enterprise to thrive in a privacy-conscious climate. Delivering a unique combination of technology, policy and strategy expertise, Zero-Knowledge Managed Privacy Services (MPS) enables clients to turn privacy into a competitive advantage by leveraging rich data resources while building stronger and more profitable relationships with customers, employees and partners. MPS is based on responsible and ethical information management in accordance with relevant legislation and industry standards.
"Privacy is good business -- and Zero-Knowledge Systems is the company that can deliver continued privacy value to companies that want to succeed in today's digital economy," said Austin Hill, president of Zero-Knowledge Systems. "Through expert professional services and technological solutions, Zero-Knowledge Systems works with companies to leverage and develop the rich data resources they need, while ensuring that their customers' personal information will not be abused, misused or sold without their permission."
Employing a broad toolkit of privacy-enhancing technologies that control and protect data, MPS brings privacy-based services to a variety of markets for the first time. These include: financial services, health care, wireless, marketing, CRM and hosted solutions (ASPs).
The Managed Privacy Services Process Zero-Knowledge MPS fuses sophisticated infrastructure design, advanced cryptographic systems and world-class privacy expertise to deliver strong privacy integration to a wide variety of business processes and system designs. Following a period of assessment and design, MPS culminates in the deployment of a tailored privacy layer that integrates seamlessly with the client's existing enterprise applications.
* ASSESS AND ADVISE -- Managed Privacy Services begins with a thorough assessment of each client's data storage and usage patterns, as well as their business objectives. From this assessment, recommendations are made regarding areas where data can be better utilized through the addition of a strong privacy layer, and areas of potential privacy risk are identified.
* DESIGN AND IMPLEMENT -- The assessment stage provides the framework for all aspects of the infrastructure design, and determines which Zero-Knowledge privacy technologies are best suited to the client's needs. The result is a solution that not only secures and protects the client's data, but also allows for a wider array of data-driven activities. Professional systems integration ensures that all the client's business requirements are met, and guarantees the final design will result in the most robust and flexible system possible.
* VERIFY AND MANAGE -- Zero-Knowledge is able to manage all elements of the privacy infrastructure, allowing clients to focus on their core competencies, and providing third-party credibility to a client's privacy initiatives. Independent audits ensure that the system deployed is in compliance with stated policies, and that all controls are functioning as per the design specifications.
Zero-Knowledge is committed to deploying systems that are transparent and accountable. In keeping with this policy, MPS will incorporate third party verification and split encryption key structures, as well as provide consumers with access to white papers, independent auditors' reports or other materials that assure a company is doing what it claims. With MPS Zero-Knowledge strengthens its commitment to building responsible systems that empower consumers to control the disclosure and use of their personal information, while still enabling businesses to thrive in a data and relationship-driven marketplace.
Zero-Knowledge Systems Leads Privacy Education Zero-Knowledge Systems is also presenting the "Privacy by Design: The Future of Privacy Compliance and Business" conference sponsored by Royal Bank Financial Group, IBM, Merrill Lynch, and PricewaterhouseCoopers. Incorporating the privacy expertise of leading business, technology and privacy figures, Privacy by Design will advise attendees on how to develop, execute and market a successful privacy strategy that will avoid regulatory breaches and differentiate their business in the marketplace with a demonstrable commitment to privacy. The conference will be held at Le Chateau Montebello, Quebec from November 19 to 21, 2000. For more information on Privacy by Design, including a detailed agenda, visit the conference Web site: http://www.zeroknowledge.com/privacybydesign.html
About Zero-Knowledge Systems, Inc. Founded in 1997, Zero-Knowledge Systems (http://www.zeroknowledge.com) is laying the digital infrastructure for privacy-enabled communications and commerce between individuals, companies, governments and organizations. Zero-Knowledge creates products and services that enable privacy through advanced mathematics, cryptography and source code: the only reliable way to ensure privacy.
In December 1999, Zero-Knowledge launched Freedom(R), the only privacy system that empowers Internet users to surf the Web, send email, chat and post to newsgroups in total privacy without having to trust third parties with their personal information. Freedom can be downloaded at http://www.freedom.net and Freedom source code is available at http://opensource.zeroknowledge.com. In October 2000, Zero-Knowledge launched its Managed Privacy Services(TM) offering to provide expert consultation and privacy- enhancing solutions that enable businesses to comply with privacy legislation, maximize customer relationships and build consumer trust without violating privacy. More information about MPS can be found at http://www.zeroknowledge.com/business.
Journalists can visit the Zero-Knowledge pressroom at http://www.zeroknowledge.com/media.
(Freedom, Zero-Knowledge and Managed Privacy Services are registered trademarks of Zero-Knowledge Systems, Inc. All other names may be trademarks of their respective owners.)
For more information Dov Smith Director of Public Relations 514.350.7553 dov@zeroknowledge.com
Kristy Cory Red Whistle Communications 503.552.3749 kcory@redwhistle.com