http://biz.yahoo.com/prnews/980504/ca_live_pi_1.html Summary: Digimarc and Live Picture, Inc., team up to offer watermarking services. || ``Until very recently, the creative community was extremely skeptical of || licensing and marketing their work over the Web, which they viewed as an || absolute free-for-all,'' said Doug Dawirs, director of online services at || The Workbook. ``Now these same people and companies are jumping in with || both feet.'' I hope no content creators mistakenly think that this is electronic content protection (possibly, one can say an aid to detect _unintentional_ illicit use, but not intentional theft), or else there will be a free-for-all of a legal kind a little further down the road.
I work for a company who displays much of their work on the Web, and we are often sited by Digimarc as a "customer". We (AFAICT) stoped bothering with their product (probably an older version) simply because it didn't work. I can take any image where the watermark IS NOT visible, and make it so that your scanning software doesn't work, yet most people wouldn't notice a bloody thing. Suckerware.