Your Membership Community & Commentary (August 10, 2001) It's All About Making Money Information to provide you with the absolute best low and no cost ways of providing traffic to your site, helping you to capitalize on the power and potential the web brings to every Net-Preneur. --- This Issue Contains Sites Who Will Trade Links With You! --- ------------- IN THIS ISSUE ------------- Forget About The Cow, Brand The Customer! Member Showcase Commentary Quick Tips Win A FREE Ad In Community & Commentary ||| =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=>> Today's Special Announcement: ||| =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=>> We can help you become an Internet Service provider within 7 days or we will give you $100.00!! http://www.SELLinternetACCESS.com We have already signed 380 ISPs on a 4 year contract, see if any are in YOUR town at: http://www.Find-Local-ISP.com ||| =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=>> You are a member in at least one of these programs - You should be in them all! http://www.BannersGoMLM.com http://www.ProfitBanners.com http://www.CashPromotions.com http://www.MySiteInc.com http://www.TimsHomeTownStories.com http://www.FreeLinksNetwork.com http://www.MyShoppingPlace.com http://www.BannerCo-op.com http://www.PutPEEL.com http://www.PutPEEL.net http://www.SELLinternetACCESS.com http://www.Be-Your-Own-ISP.com http://www.SeventhPower.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Forget About The Cow, Brand The Customer! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= When you think of branding, the first thing that must come to mind is a farmer taking a hot iron and burning a distinctive mark onto the side of a cow. Farmers do this so that their cows will not be confused with another farmer's cows. But branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers. Many offline companies have been quite successful in doing this. Kleenex is a brand name for tissue as is Band-Aid for adhesive bandages. These companies have incorporated into the customer's mind to perceive these items by their brand name. Branding is important on the Internet, especially with all the cut-throat competition. In the real world, it may be just a matter of convenience why some people shop at a closer discount store than going that extra mile to the next discount store. But on the Internet, any web site is just a click away. You need to differentiate yourself from the rest. Branding can create this difference. One of the most important decisions when it comes to branding is deciding the domain name that you want to use. You want to pick a name that is short and snappy that will "stick" into the minds of visitors and potential customers. I remember about a year ago, a few Internet marketers were making a huge hoopla about the domain names that allowed you to have 67 characters. This fad has died down because people are not going to remember long names such as: www.marketing-reports-that-will-make-you-money-fast.com People find it easy to retain short URL's such as yahoo.com, snap.com or eBay.com. You should pick a name that is short and yet at the same time will give a potential visitor an idea as to what you are all about. For example, if you pick a name such as www.autolube.com, people will automatically associate your name with automobiles and oil. Branding can be also used in slogans. I bet you can pick out these companies real quick: 1. "Quality is Job 1." 2. "Finger-lickin' good." 3. "The milk chocolate melts in your mouth - not in your hand." 4. "Have it your way." 5. "It keeps going, and going, and going..." If you guessed Ford, KFC, M & M's, Burger King, and Energizer, then you probably understand the importance of branding. If you decide to use a slogan for your web site, researchers have suggested that rhymes are easy to remember. For example: "We are number one, because we like to have fun..." Okay, that was kind of cheesy. But you get the point. ;) Another method of branding is with your online classified ads. If you use consistent headlines and words in your ads, then customers will be able to identify the ad to your web site or company very quickly when they see it again. Statistics indicate that customers need to see an online advertisement at least seven times before they will buy. If you are constantly changing your ads for no valid reason, you may be losing your identity with potential customers. One of the best books written on online branding is "Revenge of Brand X", written by Rob Frankel. Rob really goes in depth about branding and his book covers a lot of detail. You can purchase a copy by going to: http://www.freecoolcash.com/cgi-bin/lnkinlte.cgi?l=brandx The Internet has created a level playing field for all competitors. Competitors need to differentiate themselves to win the customer. A good brand name translates into a bigger market share on the Internet. A bigger market share means larger sales and bigger profits. Now forget about cows when it comes to branding and get moooooooooooooooving... I know, I know, that was even more cheesy. Copyright 2001 Gauher Chaudhry, All Rights Reserved. ------------------------------------- About the Author... Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Member Showcase =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Examine carefully - Those with email addresses included WILL TRADE LINKS with you... You are encouraged to contact them. There Are Many Ways To Build A Successful Business - Just look at these successful sites & programs other members are involved in... ------------------------------------------------- "Affiliate Program on Steroids!" 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It just seems that, unless you are already successful, no one listens to what you have to say! I'd like to remind people that some of the greatest minds in history, such as Albert Einstein were not only poor, but considered to be crazy! Sometimes its the "little people" who have the most to share! It doesn't always take an EXPENSIVE product to generate a LOT OF $$$ - look at the PET ROCK!!! What was the cost or education required for that??? A little creativity can go a LONG WAY!! Submitted by JCW http://quicksitebuilder.cnet.com/jcw2001/resourcecenter/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Do you have a marketing hint, product recommendation, or online gem of wisdom you'd like to share with your fellow subscribers? With your 2 - 10 line Quick Tip include your name and URL or email address and we'll give you credit for your words of wisdom. And, if you're looking for free advertising, this isn't the place - check out the 'One Question Survey' below for a great free advertising offer. Send it in to mailto:Submit@AEOpublishing.com with 'Quick Tip' in the Subject block. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Win A FREE Ad In Community & Commentary =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= To keep this interesting, how about this, every month we'll draw a name from the replies and that person will win one Sponsorship Showcase in the Community & Commentary, for FREE. That's a value of over $800.00! Respond to each weekly survey, and increase your chances to win with four separate entries. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= To change your subscribed address, send both new and old address to mailto:Submit@AEOpublishing.com See the link (below) for our Subscription Center to unsubscribe or edit your interests. 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