This is your WAKE-UP call... ...INTRODUCING "THE BREAKFAST CLUB" A ONE-TIME $39 PURCHASE CAN CONCEIVABLY EARN OVER $100,000 ANNUALLY FOR ANYONE WHO WILL WORK THIS PROGRAM! DID I SAY WORK? HA! ...LET'S CHECK IT OUT!!! What you are holding in your hand is perhaps the most exciting networking opportunity to come down the pike, EVER! There are numerous reasons why this is so, but lets first look at the most obvious.... ... 30 BOXES OF CEREAL FOR $39,00........ The vehicle for this outstanding bargain is a coupon book with 30 vouchers, each good for a box of your favorite Name Brand cereal delivered to your door with no shipping charges. That translates into the lowest price for Brand Name Cereal on the planet! Period!! Couple this with a networking opportunity using the most advanced compensation plan in the industry, namely a 3 X 5 forced matrix with double matching bonus, and it's a can't miss!!!! Here are some other reasons that even for non-networkers spell BIG BUCKS! 1) A $39 one time purchase, one of the lowest in the industry. 2) Product recognition! A product almost everyone in the country is already using, and paying too much for. 3) Mass appeal. Networkers have been searching for years to find a product that would appeal to the masses. Breakfast cereal is as good as it gets! Our own local study showed 65 interested people out of 80 interviews! Many signed up on the spot!!! 4) Finally a product in MLM that offers real savings! The average box of cereal costs over $3 in the store, with many topping the $4 mark. Do the math. With our deal, the price for any cereal delivered to your door is $1.62. Yes, that's right, one dollar and sixty-two cents!! WELL, THERE IT IS... ...I CAN ONLY SAY THAT THIS ONE IS GOING TO GO INTO HYPER-DRiVE IN A BIG HURRY, SO YOU BETTER GET YOUR TICKET AND HANG ON!!! SIGN UP BELOW! ********************************************************* "THE BREAKFAST CLUB" 7267 AIRPORT ROAD BATH, PA 18014 WHAT IS THE "BREAKFAST CLUB"? "The Breakfast Club" is a network marketing company combining a substantial savings on a commodity which, almost all Americans use, with the income potential of network marketing! This commodity is the Breakfast Cereals which we are all familiar with, PRODUCT: The current product is a "Name Brand" cereal coupon book. This coupon book offers "BIG" savings on your favorite cereals. Almost any cereal, delivered to your door with no shipping charge to you, for the low price of $1.62 (this price includes the cost of the coupon and the cost of the postage to send the order, blank for redemption) EVEN CEREAL THAT COSTS OVER $4.00 IN THE GROCERY STORE CAN BE DELIVERED TO YOUR DOOR FOR $1.62 The coupon book contains 30 coupons, each good for a box of name brand cereal. What this means is that this is a guaranteed value of up to $120.00 for the cost of only $39 to you! HOW DO I TAKE ADVANTAGE OF THIS OPPORTUNITY? The answer is simple, as is the entire concept of this program. Just fill in the application / order form and send it with the proper payment to the address above. We will ship your coupon book to you within a few days, and you can send for your first box of cereal. WHAT IS THE COMPENSATION PLAN? Again, the answer is simple. The compensation plan is a 3 x 5 forced matrix, with a double matching bonus feature, The matching bonus is earned when you personally sponsor 3 people, and the double matching feature kicks in when your second level is completed, not necessarily personally sponsored. This means that you would have 12 total people on these two levels in your organization. You would then match the matrix checks, of the three people whom you personally sponsored, and the matrix checks of those who they personally sponsored. There is $1 on each level of the matrix which means that a complete matrix has a potential payout of $363, which is the total number of people. Therefore, the matching bonus feature gives you 3 more matrix payouts, or an additional $1,089 when your personally sponsored people complete their matrix. The double match bonus will give you any number of additional matching checks, based entirely on the number of people that your personally sponsored people sponsor. Note: You match only the matrix payout of your sponsored and their sponsored. You never match a matching bonus! The potential with this plan is awesome. If you follow this scenario you will see that the more people whom you sponsor, and whom they sponsor, will give you matching check after check, with almost no limit if you continue to sponsor. This program could literally pay out over $100,000 on only a $39 purchase. "THE BREAKFAST CLUB" TERMS AND CONDITIONS 1) The price for the coupon book is $39.00. The coupon books are numbered and registered, and tracking goes into effect at first redemption. 2) The accepted form of payment will be by money order only. No personal checks, no credit cards. All payments sent other than money order will be returned. 3) The compensation plan is a 3 x 5 forced matrix, there will be no placement. The computer will fill automatically left to right, based on personal sponsorship. This will allow for significant spillover. 4) This program will be basically a mail-order program. There will be no customer service by phone. Any questions which you may have which are not answered by this document you may address to the Company by mail or by fax. We will respond in the same manner. 5) Since there is no placement, a genealogy report will only be important when you receive a check. You will automatically receive one when a check is cut for you. 6) "The Breakfast Club' will calculate revenue share weekly, and pay weekly. The week shall run from Monday through Saturday, and the revenue share will be calculated on Monday for the previous week's activity.The check will be cut and mailed by Wednesday every week. 7) A check will not be printed until the accrued revenue share is at least $12.00. There will be a charge of $2.00 assessed for each check. This will defray the cost of the check, bank charges, and the cost of the genealogy which will be sent with each check. Therefore, on accrued revenue of $12.00, after the charge, the check will be $10.00. This charge will remain at $2.00 as long as the genealogy is only one page. As your organization grows, the charge will be .50 for each additional page. 8) You will receive complete instructions on how to use the program, and how to order your cereal with your kit. 9) Our refund policy is very simple. We have a revenue share program, so money earned is not commission but profit sharing. This means that if you wish to leave the program at any time within 90 days, the following rules apply: a) The coupon book must be in salable condion, with NO coupons missing. b) The book registration fee and shipping is NOT refundable, totaling $9.00. Refunds will be $30.00 only. c) If you have been paid any revenue share money, that will be deducted also. If you have been paid more money than the cost of the book(s), there will be no refund. d) After 90 days, there is no refund. 10) There will be company sponsored conference calls. Times and phone numbers will be announced when you receive your kit. I 1) You must sign and return this "Terms and Conditions' document with your application/order form. 12) I have read and fully understand the terms and condtions of "The Breakfast Club." SIGNED____________________________ DATE________________ ******************************************************* "THE BREAKFAST CLUB" "CEREAL FOR LESS" ORDER FORM 7267 AIRPORT ROAD BATH PA 18014 FAX 610 837-1589 NAME:_________________________________________________ PHONE #_______________________________________________ STREET________________________________________________ CITY_____________________ STATE_______ ZIP____________ YOUR SS#__________________ (needed for ID#-cannot issue checks without it) SPONSORS NAME: Front Desk Marketing SPONSORS ID#: 11151 WE ACCEPT MONEY ORDERS ONLY OTHER FORMS OF PAYMENT WILL BE RETURNED PLEASE INDICATE QUANTITY OF BOOKS ORDERED BELOW. (please refer to rules and regulations.) REMIT AS FOLLOWS: QTY _____ NAME BRAND CEREAL COUPON BOOK(S) @$39.00 EACH (includes S&H & book registration fee) TOTAL AMOUNT OF MONEY OPDER $_________ IMPORTANT: MONEY ORDERS SHOULD BE MADE PAYABLE TO: THE BREAKFAST CLUB BRIEF LIST OF CEREAL BRANDS OFFERED: GENERAL MILLS, KELLOGG'S, POST, QUAKER OATS, AND RALSTON COMPLETE LISTS WILL BE INCLUDED WITH YOUR CERTIFICATE ORDER -------------------------------------------------------- REMEMBER 3 CERTIFICATE BOOKS ARE THE MAXIMUM NUMBER OF BOOKS FROM WHICH YOU CAN BE ACTIVELY REDEEMING CERTIFICATES AT ANY ONE TIME. ------------------------------------------------------ THERE ARE 75 CEREALS TO CHOOSE FROM PLUS YOU MAY WRITE IN A SELECTION NOT LISTED AND THE REDEMPTION CENTER WILL TRY TO ACCOMODATE YOUR REQUEST. INCOME OPPORTUNITY OFFER REMINDER DON'T FORGET, TO SHARE THIS OPPORTUNITY WITH OTHERS AND RECEIVE AN ON-GOING INCOME FROM THEIR PURCHASES YOU MUST INCLUDE YOUR SOCIAL SECURITY NUMBER ABOVE. PLEASE REMEMBER, WE ACCEPT MONEY ORDERS ONLY AND YOU MUST SEND IN BOTH FORMS: 1. ORDER FORM WITH YOUR $39.OO MONEY ORDER 2. A SIGNED TERMS AND CONDITIONS FORM MOST COMMONLY ASKED QUESTIONS ABOUT "THE BREAKFAST CLUB" Q. How can anyone deliver breakfast Cereal to your door for this price? ($1.62) A. The cereal is merely a vehicle for advertising. With the cost of direct mail advertising skyrocketing, and the readerslip relatively low for what is considered by most to be junk mail, this method of lost leader marketing is extremely desirable. Because people are waiting for their cereal, and they will be looking for their next order blank, the readership of the piggy-back advertising in the box is very high. Due to this fact, advertisers are willing to pay handsomely for this type of direct mail program. Q. Is that why I can only use one coupon at a time, and must wait for my cereal to arrive before I can order again? A. Yes. The advertising would do little good for anyone, nor could the cost of the loss leader be amortized if too much of the advertisers material should go to the same address in too short a time. Q. Wasn't this program tried before, like around two years ago? What happened to it then? A- Yes, it was tied in late 1995 into early 1996. The firm that was behind the concept did not anticipate the overwhelming response which they received. Coupled with the fact that they did not have the advertising dollars in place that they represented, collapse was inevitable. Q. Why is it any different now? A. The Company that is running this campaign is fully aware of the importance of keeping up with the demand. So much so, in fact, they have already put the data processing in place to scan the coupons into the system instead of waiting until they are overwhelmed. Also, and more importantly, they have the contracts in place from many advertisers to offset the cost of delivering the cereal. In other words, they have enough advertising dollars to cover the cost of every delivery. Q. What about the network marketing part of this program? Does "The Breakfast Club" have control, or will there be competition? A- Not only does "'The Breakfast Club" have an exclusive network marketing contract, but we will be collaborating with The Majestic Group, owners of the cereal book, on future books. There is a very bright future ahead for our distributors. Q. Why is there no telephone customer service provided by "The Breakfast Club" for its distributors? A. It boils down to one word, COST! This is not a high ticket, and until other products are ready to offer to the distributor base, we must control the expense of operation. This is not a complicated business, and most questions can be answered by this document. However, we anticipate that there could be questions that we can not answer to a distributors satisfaction here, so we will answer questions either by fax, mail or on a live conference call which will be conducted one hour each day, Monday through Friday. The number and time for this call is at the end of this document. Q. The compensation plan is a 3 x 5 forced matrix with a "double matching bonus" feature. What is a double matching bonus and how does it work? A. Double matching bonus simply means that you match the matrix checks earned by the people whom you sponsor personally, and those who they sponsor as well. This, of course, depends on your reaching the criteria which determine whether or not you will earn matching and double matching bonus. Q. What is the criteria to earn matching and double matching bonus, and how does it fit into the marketing plan? A. The criteria for matching and double matching bonus is really very easy to understand, and not difficult to attain. In fact, the entire marketing plan is so simple you could explain it on a napkin in a restaurant. Here it is in a nutshell...... you sign up and purchase a coupon book for Name Brand Cereal. You personally sponsor 3 who do the same and you qualify for matching bonus. Fill your second level, a total of 9 more people, whether or not they are your personally sponsored, and you now qualify for double matching bonus. Just by signing up and making your first purchase of a coupon book for $39, you are entitled to a revenue share of $1 per level, for each of 5 levels of purchasers just like yourself A 3 x 5 matrix has the potential when full to hold 363 customers, which will pay $363. Now here is where the fun starts. For every person whom you personally sponsor into the program you will match every revenue share check which they are paid, provided that you sponsor a total of 2 distributors personally. That means that if they fill their matrix, you will earn an additional check of $363. Here is the best part! If your personally sponsored distributor goes out and sponsors any number of other people, providing you meet the criteria for double match, you will be paid a revenue share equal to whatever they are paid, even if it is 5, 10, 50 or 100 people. This means that you can make many times the value of a full matrix in this program by sponsoring only 1 person who goes out and sponsors ma! ny!! Do the math. Awesome! Q. When will checks be issued? A. We will caculate weekly, and pay revenue share weekly. The week will begin on Monday, and end on Friday. Checks will be cut and mailed by Wednesday every week. Q. Why is there a charge for issuing checks? A. Again the answer is COST. Because of the sheer number of checks which we anticipate sending out, we must make allowance for this expense. Remember, this is a low cost program with a relatively high revenue share potential. Consequently we will only send checks when they have calculated to be at least $12. After deducting the $2 check charge, we would be sending a net of $10. Also, since there will be a genealogy sent with every check, this charge will help cover it as well. Note: the charge will remain $2 as long as the genealogy is only one page. It will be an additional .50 for every page after the first. Q. Are we required to sign and send in the "Terms and Conditions" document? A. Yes, The terms and conditions of our program will be upheld, and it is important that you agree to them in writing or your application will not be accepted. Note: the newer application has a disclaimer which states that you have read and agree to the terms and conditions. This will allow someone to fax an application to a third party before they send in the actual signed document to the Company. Q. What about our identification number for sponsoring purposes? A. We will use your Social Security Number as your temporary ID# A new number will be issued to you and sent with your book. Our program can identify you either with your temporary number or your company issued number, so you can sponsor even before you actually receive your new number, LOOK FOR YOUR ID# ON YOUR ADDRESS LABEL AND ON YOUR WELCOME LETTER. 1) No applications will be accepted without the signed terms and conditions document, unless a new form is used and the disclaimer is signed. 2) No applications will be accepted if all the information is not present to allow proper entry into the computer system. Any applications received with incomplete information will be returned to sender. We are not mind readers nor are we omniscient. Also, applications which are illegible will be returned. We will not guess what is written on them. 3) Since there is no placement in this program there will be no orphan file created by placement problems. However, there could be occasions when someone sends in an application expecting their sponsor to do likewise, but he or she does not. We will hold the appplication for 5 business days, and if the sponsor application does not materialize, we will return the orphan application back to the sender. 4) Another situation which could sometimes happen is mail being lost. Here again, if the sponsor application does not arrive within 5 business days, we will be forced to return the orphan application. 5) We will always attempt to answer all questions in a timely and diligent fashion. However, we anticipate rapid growth and understand that there will be times when we cannot. We encourage you to get on the conference calls, or turn to your upline whenever you need information that you carmot get from the Company. 6) We will absolutely not tolerate any misrepresentation of our products or our program from any distributor. This will be grounds for immediate termination and loss of any revenue share. 7) Whenever we are about to release a new product into the matrix, we will notify everyone at least a month before. This notification will be as an announcement in your check envelope, with your cereal delivery, or as a fax on demand document. 8) Revenue share will only be paid on a product if you yourself own it. In other words, as we release different products into the matrix, if you do not own that product, you will not earn revenue share on it from downfine purchases. Remember, it is not a requirement to own all our products, but it will be your decision as to whether or not you wish to earn additional revenue share based on the new products, 9) You may note that on your genealogy reports, persons whom you sponsored yourself may show up as being sponsored by someone else. That is not a mistake in the program! In order for the computer to place people in the matrix, it must assign sponsorship. This does not take sponsorship away from you, but is merely the way in which the computer builds the matrix. When this occurs, you now become the enroller, which keeps the credit for personal sponsorship with you, where it belongs. GOOD LUCK AND SEE YOU AT THE TOP!