17 Dec
2003
17 Dec
'03
11:17 p.m.
The tobacco companies need a forum. And they are used to spending big bucks on sponsoring things.
That misses the point. There is no shortage of potential sponsors. What these people are asking me is "how much business will Web advertising create for me". The Tobacco companies are just as keen as others to know how much value they get from Web advertising as other companies. No one sector of the ecconomy is going to be able to sustain the whole range of Web content. The amounts involved will be of the order of billions. A few tens of millions from BAT etc will not go very far. Pathfinder alone costs $4 million a year to run. Phill