Business Card as a powerful marketing tool. (Part 1)

Business Card is always the first marketing material to project your company image to your clients. It could become your powerful marketing tools to sell your services and product to your clients.

With the advancement color printing, color business card is replacing conventional one or 2 color business cards where it could be professionally designed to create your desired image.

Beside the basic information about your company contact, you could have the following at your business to turn your business cards into powerful marketing tools.

• Your Corporate Identity - Have a professional designer to design your business card inline with your corporate identity, matching the color scheme and overall image.

• Your Photograph - If you are in professional service that required much customer service and interaction with your clients, your photograph in your business card will create the warmness and let your clients remember you better.

• Product or Service - a picture tells a thousand words. Save all the confusing jargon to explain your product and service, have your product or service related picture displayed. Viewer tends to have a clearer mind viewing picture than words description.

•  Company, Building or Equipment - If its important for you to impress your customer with the size of company or your latest technology, displayed something that your company is proud. Discover how to turn your business card into a mini brochure that recipient always keep with them close.

• Useful Information - Have useful information like a calendar, important contact number, some other useful information of your trade that the your clients need. They may be even keeping in their wallet if those info comes in handy.

  In the next newsletter, we are going to continue to discuss on other consideration factors on how to turn your business card into a powerful marketing tools. Till then, take care.

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