Its already got its sound down,now...http://www.theinquirer.net/?article=4860 SONY HAS OFFICIALLY announced its own digital rights management technology, OpenMG X. Meeja companies keen to implement some way of limiting the use of digital content - generally video and music are also competing for the standard way of managing digital rights. Microsoft is making strenuous efforts in this area but Sony with its interest in producing the video and music people may be tempted to pirate is determined to establish itself as the standard setter. According to Sony, OpenMG X" consists of the following software modules: 1. An encoding module which adds digital rights management information, such as the number of times content was copied or played, to music/movie content and converts them into code at the distributors' end. 2. A server module which distributes digital rights management information on content to the users' end. 3. A client module for developing application software compatible with "OpenMG X" Sony says that as "both a hardware manufacturer and content/service provider," it is seeking "to connect content producers and end users in providing range of services that distribute high-value content in a secure environment." Sony says the technology can be applied to mobile phones and PCs as well as its own digital Walkman and PlayStation2 products and wants to leverage its position the console and consumer electronics king to persuade content makers to sign up to its system. It says that, since OpenMG X" as an open platform technology, it should support the secure distribution of content. It says it is considering licensing this technology to hardware manufacturers and software vendors. Also Sony is appealing a 'zones' crack down here in OZ.